Today's guest is Erin Perkins, founder of Mabely Q and Successible.

We discuss Search Engine Optimization (SEO) and web accessibility for deaf-blind individuals.

Connect with Erin:
Social Media Accessibility Scorecard
Website
Instagram
The Successible Community

Resources:
WebAIM Accessibility: WCAG 2 Checklist
NVDA Screen Reader

1. Erin Perkins shared her experiences as a deaf-blind person navigating the online world.

• Importance of accessibility beyond just websites.
• Current technology (and Ai) helps her stay connected.

2. Erin interpreted SEO as writing content in a way it can be easily found on search engines.

• Benefits of alt text and image descriptions.
• Avoid strung together keywords that make no sense.

3. Erin discussed her difficulties with platforms like Pinterest and Instagram due to their limited accessibility features.

• Platforms often don't consider accessibility during its initial stages.
• Accessibility can be costly to fix.

4. How to use SEO elements for better accessibility:

• Use header tags (H1, H2, H3) correctly for proper website structuring and better accessibility. 
• Not doing so can make it difficult for screen reader users who skim headers for context.

5. Limitations of Ai and accessibility

• Ai hasn't completely mastered the subtleties of accessibility. 
• Transcriptions may not accurately capture certain voices or languages.

6. Tips for web developers to make sites more accessible

• Test websites with a screen reader.
• Shorten sales pages.
• Avoid accessibility overlays.
• Include a website search function.

7. The law and web accessibility:

• 80 - 100 lawsuits per week related to digital accessibility  filed in 2022.
• Most in New York, California, and Florida.
• Most claims: E-commerce websites.

Connect w/ B: YouTube, Website, LinkedIn, Instagram

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