Is your marketing ladder missing the first rung? Jason Rhoads (Rhoads Creative) joins Anya to break down why builders should fix websites and assets before throwing money at ads, and how AI search (AIO) is changing everything from discovery to conversion.

We cover:

-The Digital Marketing Ladder: the 8 steps 

-UX that sells: lead-gen flows, visual content, virtual tours, data-tagged assets
-AIO to SEO? Preparing your site to “talk to bots” and win AI answers
-Content that feeds LLMs without becoming AI slop (voice, structure, schema)
-Analytics that prove ROI: CRM tie-ins, attribution, appointments → sales
-Paid search today (rising CPCs) and what’s next for social/TikTok search
-Practical AI workflows: brand-tuned GPTs, faster content ops, better insights

If you’re a homebuilder or marketer wondering where to put budget in 2026, this episode gives you a ladder to climb: one smart rung at a time.

Chapters:
 00:00 Intro
 01:05 Jason’s path & why builders need better data
 03:00 The Digital Marketing Ladder
 06:10 Websites & assets: the #1 ROI lever
 09:10 AI search and “bot-to-bot” readiness
 12:20 From SEO to AIO: content that ranks in AI
 20:05 Validating the AI recommendation: trust pages that matter
 24:00 Visuals that feed AI (not just look pretty)
 26:00 Measuring ROI with CRM + attribution
 28:30 AI tools/workflows Jason recommends
 31:00 What’s next: TikTok search & beyond
 33:00 One thing overwhelmed teams should do now
 34:30 Where to find Jason