Wedding Industry Insider: The Business Podcast for Wedding Planners

Sara Mack is a wedding planner with a big personality. Here's how she balances the spotlight of social media marketing with an authentic client experience.

If you look at Sara Mack's Instagram page, you'll see it for yourself. It's not a gallery of picture-perfect images. It's a collection of real-life snippets. How she shows up at weddings, the way it feels to be one of her couples, what it's like to be a wedding planner.

But then the comment came in: "Yeah, I'm gonna pass. You're making this about you, not them."

Today, Sara joins Eddie to talk about how to grow your wedding planning business and your confidence as you show up authentically. We'll hear how Sara has handled vulnerability, rejection, balance, and a unique passion for gathering people together.

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Wedding DJ Mary Nisi shares her business setlist: core values, who-not-how hiring, and how she retired from the day-to-day wedding work.

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Delegating, taking on big bookings, firing clients, networking. These are all some of the biggest fears wedding planners face. Laura Detwiler tells us how to defeat these horrors.

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Are you marketing harder when your wedding business actually has a sales problem?Katie Lyth reveals where you may be losing clients and losing money.

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Top wedding influencers and educators join us for brand new interviews during this special 200th episode celebration. Discover how the right community can propel your business forward, and how Timeline Genius grew into an industry-leading software company.

Today's guests are Brooke Richie-Babbage, Brigid Horne-Nestor, Nora Sheils, Laurie Hartwell, and Terrica. During this collection of mini interviews, they'll help celebrate 200 episodes of Wedding Industry Insider Podcast, 13 years of Timeline Genius, and the many connections and friendships we've made along the way.

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She takes 8pm phone calls, turns away vendors with slow response times, and earns five figures per wedding. Here's how Vanessa Domenech grew her business.

In this episode:

• How a career as a belly dancer and Bollywood-style dancer prepared Vanessa for the world of event planning
• Vanessa's controversial take on boundaries (including taking calls at night, on vacation, and in her pajamas)
• The step-by-step process for raising pricing, including the "red flag" pricing that sends the wrong message to luxury wedding clients, and what to do when you get fewer bookings
• The 24-hour response window Vanessa expects from vendors, and why she sends certain vendor emails straight to trash.

Thanks to Vanessa Domenech for this fantastic interview!

Try Timeline Genius free at timelinegenius.com/insider

Joe Rogers built his business planning weddings for gay couples who had no template to follow. Then a call from a straight bride shifted everything.

During this great interview, Joe shares what it was like to come out as gay while starting his wedding planning business. He also talks about shifting his ideal client persona to include straight couples. Then, we get into advertising, and Joe reveals a controversial decision that he's standing by (even if he can't say for sure that it paid off).

All this and more on this week's brand new interview.

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We're rebroadcasting one of our earliest and most popular interviews. David Tutera talks about sales and pricing, burnout and failure, and how he found so much success as a wedding planner. During his sit-down with Eddie, David is so grounded and honest, and his advice is timeless. Listen in to hear David Tutera's full story.

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Chelsea Brooke started her wedding planning business with 3 followers and no events to showcase. Here's the roadmap she took to success.

Tune in and discover:

• What Chelsea gained from 9 styled shoots in her first year of business, and whether she recommends posting on Instagram every day.
• Why Chelsea opened a second business... and why she eventually gave it up.
• What caused Chelsea to lose her passion for wedding planning, and how she rebuilt her business after burnout.
• And... Chelsea Brooke's #1 advice for wedding planners

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Is your wedding planning business running you? Katie Hendricks of Masterfully Managed shares step-by-step systems that free up your time, protect your business, and get you back to the work you love.

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