Wedding Industry Insider: The Business Podcast for Wedding Planners

Looking to grow your wedding planning business? Once Paul Tramonte discovered the thrill of corporate events, he never looked back.

If you're curious about planning corporate events, this is the episode for you. But don't worry, Paul also has great advice that any planner can use to grow their business. Here are some favorite highlights from Paul's interview:

• Why corporate events offer better work-life balance
• An easy way to start planning meetings and events
• A step-by-step guide to building a team
• How Paul makes tough decisions as an entrepreneur
• How to price your services as a wedding and event planner
• And… Paul's #1 advice for wedding pros!

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Fractional COO and former wedding planner Colleen Carswell is laying it all out so you can avoid her mistakes and grow your business in a way that feels good.

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Our guest Alejandra Poupel gives actionable advice that you can use to take big steps towards international events.

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What commitments did you make during Covid? Now, 5 years later, Amber Anderson is urging us to slow down and break up with busy.

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Braden Drake walks us through his process for organizing the legal and tax side of your business, in a way that isn't overwhelming or scary.

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Shannon Tarrant gives a step-by-step guide for getting venues' attention on social media. Stand out and get on their preferred vendor list!

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Get on track for a great 2025 with Cassie LaMere's best insight on success, luxury, and strong relationships.

Here are some of our favorite highlights from this week's episode:

• An inspiring reflection on the importance of celebrating milestones with loved ones
• How to build authentic relationships that can help catapult you to a new level of planning
• Cassie's tips for diversifying your cashflow
• How Cassie became comfortable niching down to her ideal client
• And… Cassie's #1 advice for wedding pros!

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Jody-Ann Rowe, founder of Event Certificate, gives us a crash course on SEO and how to use Google's free tools to reach your ideal clients.

Here are some of our favorite highlights from this fantastic episode:

• How to leverage your Google Business Listing so you show up in searches.
• Jody-Ann's quick, easy, and free way to do keyword research.
• How wedding planners can use YouTube to increase visibility and gain trust.
• The most common marketing mistakes wedding pros make (and what successful pros are doing instead!).
• How to know when you're promoting your business too much.
• And… Jody-Ann's #1 advice for wedding planners.

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Can you really have it all? Tirzah Caffee talks about the challenges AND solutions for anyone trying to strike that work-life balance.

Here is some of what she's outlining in this valuable episode:

• How she separates work from her marriage, even though she and her husband manage the venue together.
• Tirzah's approach to running a family business, and how she involves her kids in her work!
• The exact way Tirzah researches the market to stay ahead of wedding trends.
• What she learned from years of therapy – and how you can prioritize mental health as a wedding pro.
• And… Tirzah's #1 advice for wedding pros.

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Are your emails met with radio silence? Alan Berg tells us why clients ghost you and how to connect the right way.

Listen along as Alan shares his insight into converting leads, expanding your business, and selling a unique, unbeatable experience. Here's some of what you can look forward to in this episode:

• What Alan discovered when he submitted contact forms to 450 wedding companies (and what you can learn from their mistakes!).
• What the client experiences when they reach out to you, and how you can get them to respond.
• Understanding your unique brand and how to sell that to clients.
• Alan's tips for running a business, and his roadmap for expanding.
• And… Alan's #1 advice for wedding pros.

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