Wedding Industry Insider: The Business Podcast for Wedding Planners

Couples are using AI in their wedding planning journey. If you can show up in their searches, you'll get a huge leg-up on the competition.

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Ariel Faulkner-O'Brien from Lovebird tells us how digital recommendations can elevate client experience and bring in extra income for wedding planners

Here's some of what you can look forward to in this awesome new episode:

• Tips for identifying & recommending tech in a way that feels natural and on-brand (not salesy) to clients
• How to increase revenue through affiliate and referral programs, and how to get started now with Lovebird's affiliate program.
• Ariel's genius-level practice of "fundamental prioritization" and how it can launch you toward success
• Time-tested marketing advice from Ariel's incredible career.
• And… Ariel's #1 advice for wedding planners!

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Tracey Jazmin helps us avoid burnout and find greater success through the power of mindset. Tune in for simple habits you can start now!

Here are some of our favorite highlights:

• How Tracey gained control over her life through mindset (and how you can too!)
• When to ditch the surface-level solutions and go deep into mindset work
• A simple habit you can start now that will improve your mindset
• Tips for handling self-limiting beliefs
• Tracey's true meaning of self-care, and how it can impact your business
• And… Tracey's #1 advice for wedding pros

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Logan Montague gives us no-nonsense social media advice that's going to really resonate with wedding pros who feel overwhelmed or burnt out with posts, shares, comments, and DMs.

Here's some of what you can look forward to in this week's episode:

• A fun way to reverse-engineer your marketing strategy so you can reach your unique goals.
• Logan tells us how much time you should plan to spend on social media for your business and breaks down what you should do during that time
• How to use AI as you market your business
• Logan's time-tested advice for in-person and traditional marketing.
• And… Logan's #1 advice for wedding pros!

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Angelica Pompy talks about the benefits of in-person wedding shows, local networking events, and community-driven marketing.

Here are some of our favorite points that Angelica is covering during this fun interview:

• How to get clarity on your marketing strategy and why it's such a game-changer.
• Finding courage to niche down to your ideal client and favorite type of work… even if it feels like you may be giving up more profitable aspects of your business.
• Angelica's strategy for bridal expos that makes them worth the time and effort.
• Tips for showing up to networking events confidently… even if you're an introvert!
• And… Angelica's #1 advice for wedding pros.

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Your timelines can do some major heavy lifting for your wedding planning business – but are you really harnessing that power? A GREAT wedding day timeline can elevate your entire business, from your productivity to your reputation and everything in between.

Here are some of our favorite highlights from this interview with Brooke Bowenschulte:

• • How a beautiful, responsive timeline can build trust with Gen Z clients
  • Disaster-proofing your timeline with all the right details
  • Brooke's advice to wedding planners who are already creating great timelines
  • How to choose and budget for the right software for your wedding planning business
  • And… Brooke's #1 favorite Timeline Genius feature!

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Sam Jacobson is helping us identify the source of wedding business problems AND giving us specific steps you can take toward fixing them.

Tune in for Sam's fantastic insights into sales and marketing, and stick around for his broad wealth of knowledge, including these insights for wedding planners:

• How to level up your sales strategies in a way that works for your business.
• Nature vs. Nurture: Can you learn how to sell, or is it an innate talent?
• The Vin Diagram you should create today to find your Place of Bliss.
• 4 Tiers of Value that you should create for clients.
• The 3 biggest selling mistakes that wedding planners make, and how to fix them!
• And… Sam's #1 advice for wedding pros!

Note - This is a rebroadcast from 2024. Promotions and events may no longer be available.

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Hey wedding planners, it's time to party! Because this week on Wedding Industry Insider, we're talking about the value of vendor parties and how to become a connector in your community.

Listen to the episode to hear all about partying as a wedding pro, and stay tuned for more great advice from Darren Keala, an experienced wedding planner AND florist. Here's what you can look forward to this week:

• Darren's "dream package" that fuels his creativity and increases revenue
• How wedding planners can hire the best florist for each wedding
• Darren's secrets for getting couples ready for weddings, and how he gets himself in the right headspace, too
• Fun stories from a Maui wedding planner with 20+ years in the industry.
• And… Darren's #1 advice for wedding planners!

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Learning only through experience seems to be the go-to route for wedding planners, but Krisy Thomas says this is harming the entire industry.

Krisy Thomas joins us to talk about education and certification for wedding planners. And it all comes down to this: education can help fast-track your career and shield you from major mistakes.

Krisy is the owner of Southern Sparkle Weddings and COO of Certified Wedding Planner Society. Our interview with her is so fantastic, because we got to pick her brain as both a wedding educator and a successful wedding planner.

Here are some great conversations you can look forward to this week:

• Eddie and Krisy theorize why education is so undervalued among wedding planners, and how it's affecting the industry as a whole.
• Krisy reflects on her 13+ year career as a wedding planner, including how she overcame big obstacles and learned to celebrate her big wins.
• Learn how to approach wedding coordination with kindness (while still running things efficiently and confidently!).
• Krisy shares roadblocks that can get in the way of growing a wedding planning business.
• And… hear Krisy's #1 advice for wedding pros!

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When Mark Chapman heard a friend say, "Let me TikTok that," he knew he needed to come back on Wedding Industry Insider and spread the news: You need to be creating short-form content to reach clients.

Short-form videos (like TikTok and Instagram Reels) are relatively new, and they may not be natural for entrepreneurs. But you should be harnessing its power.

The good news? Advertising with short-form videos doesn't have to be scary and time-consuming.

Mark is president of The I Do Society, and he's an expert on online advertising. He's got great insight on how couples find wedding planners online, and how you can be the pro they find and hire.

Here is some of what you'll discover during Mark's great interview with Eddie:

• Content ideas for short-term videos
• Why it's so important to be visible multiple times on multiple platforms (you need couples to see you again and again!)
• Tips for making content creation easier
• How much a paid social media advertising strategy costs… and when it's time to invest in one.
• Advertising updates with TikTok, AI, Meta, and more.
• And… Mark's #1 advice for wedding planners!

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