Wedding Pros who are ready to grow - with Becca Pountney

Today I am chatting with Ciara Crossan, Founder of Wedding Pro and Wedding Dates. Each year they release an excellent wedding industry report that I LOVE. In today's episode we dive deep into the stats to see what you should be paying attention to in 2025.

Download the 2025 UK wedding pro by wedding dates report

Download the 2025 Ireland wedding pro by wedding dates report

Join the Wedding Pro Members Lounge

Time Stamps:

00:05 - The Importance of Virtual Tours in Wedding Planning

00:37 - Introduction to the 2025 Wedding Industry Report

11:08 - The Rise of Gen Z and Marketing Strategies

21:38 - The Impact of AI on Wedding Planning

33:23 - The Rise of Ghosting in Wedding Planning

37:37 - Understanding Ghosting in the Wedding Industry

Mentioned in this episode:

Wedding Pro members lounge

Find out more about the wedding pro members lounge:

Want to know the mistakes wedding venues are making? Shannon Tarrant is here to help. With 20 years experience in the wedding industry and running her businesses The Venue Help desk and Wedding Venue Map, Shannon has seen it all! We talk about mistakes venues are making, but also about how wedding pros can work better with venues, and avoid begging to be on the recommended supplier list.

Follow Shannon on Instagram

Venue Help Desk

Wedding Venue Map

Work with Becca

Time Stamps:

00:11 - Introduction to Wedding Business Marketing

09:07 - Navigating the Wedding Venue Landscape

15:51 - The Vendor-Venue Dynamic

26:27 - Engaging with Vendors: Strategies for Venues

Mentioned in this episode:

Wedding Pro members lounge

Find out more about the wedding pro members lounge:

Today I am talking about the time saving hacks I use in my own wedding business. As a busy mum and entrepreneur I am always looking for more efficient ways to operate, and as my word of the year is boundaries, I am finding ways to be better at separating work and life too.

In today's episode I talk about re-purposing content, setting up business Whatsapp, storing passwords and even auto filling information on your phone.

Want weekly hacks and updates from me? Join the Wedding Pro Members Lounge.

Find all the ways you can work with me here

Here are the links I mention in today's episode:

Whatsapp for business

Air landline

Snap insta

Last Pass

Time Stamps:

00:12 - Time Management for Wedding Pros

02:10 - Effective Time-Saving Hacks for Your Wedding Business

11:22 - Managing WhatsApp for Business: Keeping Personal and Professional Separate

17:34 - Setting Up Text Replacement on Your iPhone

Mentioned in this episode:

Wedding Pro members lounge

Find out more about the wedding pro members lounge:

Today I am chatting with one of my members - Rebecca Cole. Rebecca has an amazing background in the entertainment industry and has spent the last decade working as a wedding singer. We chat about navigating a career change, a young family and keeping up with the industry changes.

Find Rebecca on TikTok, Facebook or Instagram

Visit Rebecca's website

Find out about the Wedding Pro Members Lounge

Time Stamps:

00:10 - Introduction to Wedding Business Strategies

06:18 - Transitioning to Wedding Singing

08:44 - Starting a Career in Wedding Singing

20:51 - Navigating Work and Family Life

31:56 - Navigating the Wedding Industry: Community Over Competition

34:26 - Navigating the Challenges of Wedding Business

Choosing a CRM (or customer relationship management) tool for your wedding business or venue is a way to streamline your processes and save yourself time. However trying to decide which tool and price point is right for you can be a complete minefield. In today's episode I am talking to Rachel Parker who not only works as part of my team but also owns her own VA business.

At the end of last year I set Rachel a research project - to compare 3 of the most popular wedding industry CRM's systems and in today's episode we discuss her findings. We talk about the features they have, the pros and cons to each, the pricing and who they would work best for. If you have been considering a CRM or want to see if yours is the best option for you, then dive into today's episode to find out.

Find out more about how the Wedding Pro Agency can help you get set up.

Join the Wedding Pro Members Lounge

Please note all the links below are affiliate links:

Check out BriteBiz (and get 25% off your first two months)

Check out Dubsado

Check out Aisle Planner - Use code Becca

Follow Rachel on Instagram

Time Stamps:

00:28 - Introduction to CRM for Wedding Businesses

04:32 - Understanding CRM: A Comprehensive Overview

08:31 - Introduction to CRM Systems for Wedding Professionals

14:15 - Pros and frustrations with Aisle Planner

20:31 - Pricing and Project Management in Aisle Planner

24:44 - Transitioning to Dubsado: A New Perspective on Project Management Tools

30:22 - Exploring Dubsado's Features and Limitations

37:20 - An Overview of Dubsado's Features and Pricing

44:21 - Integration Features of BriteBiz

50:22 - Limitations with BriteBiz

01:00:01 - Getting Started with CRM Systems

01:06:12 - Building a Community in the Wedding Industry

Is your wedding business inclusive? What does that even mean? Today I am chatting with Anna Langley, cofounder of His Day and author of the Wedding Industry Inclusivity Toolkit.

We discuss how we can all do more to be inclusive and how to avoid tokenism in our marketing. There is something for all of us to reflect on in today's discussion as we all strive to do better in this area.

Look at Anna's Inclusivity Toolkit

Follow Anna on Instagram

Time Stamps:

00:00 - Understanding Inclusivity in Business

08:52 - Understanding Diversity, Equity, and Inclusion in the Wedding Industry

21:22 - Understanding Inclusivity in the Wedding Industry

24:03 - Navigating Inclusivity in Marketing

36:46 - Introduction to the Toolkit for Inclusivity

Mentioned in this episode:

Free Webinar series - Fast Track to Wedding Business Success

Join me this March for a FREE webinar series all about how to fast track your wedding business success in the new consumer culture we live in. Live webinars daily from Tues 18th - Thurs 20th March 2025 7:30pm UK I 3:30pm EST.

Free Webinar series

This year I invented a brand new term to describe the marketing landscape in 2025 - introducing The Marketing Theme Park™. We are no longer living in a consumer culture that reflects the traditional marketing funnel, so it's time to embrace a new marketing era. In today's episode I walk you through my concept and explain how you can make changes in your wedding business to reflect it.

Want to share the concept wider? Feel free but please credit me!

Want me to speak on stage at your event? Get in touch!

Time Stamps:

00:01 - The End of the Marketing Funnel

03:09 - Understanding the Marketing Theme Park

12:05 - Navigating the Attention Economy

14:25 - Navigating the Marketing Theme Park

24:50 - Navigating the Marketing Theme Park

Mentioned in this episode:

Free Webinar series - Fast Track to Wedding Business Success

Join me this March for a FREE webinar series all about how to fast track your wedding business success in the new consumer culture we live in. Live webinars daily from Tues 18th - Thurs 20th March 2025 7:30pm UK I 3:30pm EST.

Free Webinar series

Today I am chatting with Wedding Venue Owner and speaker Ian Ramirez about all things venues. From how to change your venue open day model to how to build better relationships with suppliers we cover it all. I love Ian's approach to his venue and how he is breaking the mould when it comes to marketing.

Follow Ian on Instagram

Discover the Venue Help Desk

Time Stamps:

00:00 - Strategies for High Impact with Low Effort

01:29 - The Journey into the Wedding Industry

10:45 - Shifts in Wedding Trends

13:17 - Vendor Relationships in the Wedding Industry

21:35 - The Evolution of Venue Marketing

29:56 - Goodbye to the Open House

35:42 - Transforming Venue Tours: From Observers to Participants

41:24 - Starting a New Venture: The Venue Help Desk

Mentioned in this episode:

Free Webinar series - Fast Track to Wedding Business Success

Join me this March for a FREE webinar series all about how to fast track your wedding business success in the new consumer culture we live in. Live webinars daily from Tues 18th - Thurs 20th March 2025 7:30pm UK I 3:30pm EST.

Free Webinar series

Want to market your wedding business but low on cash? In today's episode I am chatting with wedding photographer Craig Peterman about the low cost marketing strategies he has used to find success.

Follow Craig on Instagram

Visit Craigs website

Time Stamps:

00:06 - Building a Referral Network

08:48 - Low Cost Marketing Strategies for Wedding Businesses

15:38 - Exploring Connections and Networking in the Wedding Industry

25:53 - Exploring Income Growth Strategies in Wedding Photography

Today I am discussing why brand photographer is essential with Gillian Devine. We discuss Gillians own journey, why she thinks brand photography matters and she shares tips to help you get the most out of your next brand shoot.

Watch the FREE 5 day marketing course

Find Gillian on Instagram

Time Stamps:

00:00 - Understanding Visual Marketing

04:33 - The Evolution of a Brand Photographer

11:32 - Navigating Personal and Professional Growth

12:50 - The Journey to Spain and Beyond

28:45 - The Importance of Brand Photography

30:14 - The Importance of Brand Photography