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You've made the sale, but that's just the start of the journey! How can you offer exceptional customer service so that your customers rave about you to their friends? Today is the final part of our 4 part summer series where we talk about how to excel when it comes to boundaries and customer service.
Time Stamps:
00:04 - The Next Steps After the Sale
01:35 - Setting Boundaries and Expectations in Customer Service
12:00 - Surprise and Delight in Customer Service
16:06 - Dealing with Difficult Customer Situations
22:32 - Effective Customer Service Strategies
The enquiry lands in your inbox.... now the question is, can you turn it into a sale? Today I am going to be sharing best practices and top tips to help your conversion rate increase. Limit ghosting and time wasters and start getting higher quality sales in your wedding business.
Want us to help build your CRM? See the Wedding Pro Agency info here.
Try out BriteBiz for your business
Time Stamps:
00:04 - Understanding the Customer Journey
03:58 - The Customer Journey: Response Time and Automation
14:34 - Automating Customer Interactions and Follow-Ups
23:05 - Next Steps in the Sales Call Process
Mentioned in this episode:
Wedding Pro Agency
Need help and support this summer? Let us take some of the marketing tasks off your hands so you can remain consistent all summer long. From blog post writing to content creation, email marketing to website updates and even building out your CRM system, we can help. Get in touch to find out more.
Wedding Pro Agency
This August on the podcast I am walking you through a step by step analysis of the customer journey. Today in part two we talk about getting the enquiries. People may know you exist, but are you doing enough to turn those viewers into enquirers!
Time Stamps:
00:07 - Understanding Client Engagement in Wedding Businesses
01:04 - Understanding the Inquiry Stage of the Customer Journey
04:42 - Marketing Strategies for Wedding Professionals
08:09 - Understanding the Importance of Testimonials in Business
11:10 - Understanding the Customer Journey
Mentioned in this episode:
Wed Pros Live in London
Join the wedding education event of the year as I bring Wed Pros Live to London.
Wed Pros Live 2026
This August I am recording a special mini series here on the podcast all about the customer journey funnel. This is what I do with my one to one clients, so I am going to give you an insight into that process so you can work on it too.
This week we are talking about the discovery part of the funnel - this is the point where potential couples come across your business. Are you standing out from the crowd?
Book a discovery call to talk about working 1-1
Find out more about the members lounge
Time stamps
00:05 - Introduction to Customer Journey in Wedding Business
00:47 - Introduction to the Customer Journey
04:57 - Exploring Marketing Strategies
07:42 - Understanding Marketing Channels for Weddings
11:18 - Identifying Client Sources and Patterns
Today I am chatting with Destination Wedding planner Michelle Jacobs owner of Elegante by Michelle J. She discusses her wedding industry journey so far and shares her learnings including learning to say no in your wedding business.
Follow Michelle on Instagram
Visit her website
Time Stamps:
00:17 - Starting Your Wedding Business Journey
01:43 - Michelle's Journey into Wedding Planning
10:50 - Beginning the Journey: From Catering to Wedding Planning
19:20 - The Reality of Wedding Planning
32:03 - The Importance of Networking in Wedding Planning
39:54 - Embracing Technology in Wedding Planning
Mentioned in this episode:
Wed Pros Live in London
Join the wedding education event of the year as I bring Wed Pros Live to London.
Wed Pros Live 2026
I did it - I took a leap of faith and launched a wedding industry conference called 'Wed Pros Live'. Next year my brand new wedding conference will be arriving in London - but how did it come about? What makes it different and what happens behind the scenes to make it happen? I share all in today's episode!
Get your tickets to Wed Pros Live!
Time Stamps:
00:37 - Introducing Wed Pros Live 2026
06:53 - Announcing Wed Pros Live: A New Wedding Conference in the UK
09:08 - Creating an Inclusive Event Experience
17:58 - Introducing the Speaker Lineup
24:30 - Ticket Pricing and Sponsorship
Today I am chatting with Ashley Ebert, owner of the Abundance Group about all things Disney! When we discovered our shared love of the happiest place on earth, I knew I had to get her on the podcast to discuss all things Disney - and what we can learn in our wedding businesses. We discuss innovation, customer service, suprise and delight and attention to detail.
Whether you are a Disney lover like us or not, there is something to learn from today's episode!
Visit the Abundance Group website
Follow Ashley on Instagram
Time Stamps:
00:01 - Embracing Competition and Innovation
10:59 - The Magic of Disney: Lessons for Business Owners
17:50 - Creating Magic: Lessons from Disney for the Wedding Industry
35:31 - The Magic of Generosity and Pixie Dust
One of the biggest stumbling blocks for Wedding Business owners is conversion rate. If you get the enquiry but can't make the sale, something is going wrong. Today I am chatting with founder of Hampshire Event DJS about how he has ensured his conversion rate is one of the best in the industry. We talk about his radio background, his rise from DJ to one of the most trusted DJ teams in Hampshire and his new adventure into the world of tech.
Visit Simons website
Check out the DJ Teams tech / music selection tool
Follow Hampshire Event DJS on Instagram
Time Stamps:
00:14 - Transitioning to Wedding Marketing Strategies
00:28 - The Journey from Radio to DJing: Lessons Learned
09:05 - Building a Resilient Business Model in the DJ Industry
19:36 - Building a Strong Team of DJs
22:15 - Understanding Marketing Strategies for DJs
32:56 - Understanding Conversion Rates
39:20 - Understanding the Psychology of Music Choices for Events
44:22 - Setting Expectations for a Successful Wedding DJ Experience
46:32 - Understanding the DJ's Perspective
When you work alone, it doesn't take long to be fully booked - there are only so many weddings one person can attend in a year - so how do you continue to grow? Today I chat with Tim and Lizzie, the husband and wife team behind Boujee music. We discuss the growth of the business, what it's really like working with a romantic partner, and how they keep the boundaries between work and pleasure.
Follow Boujee Music on Instagram and TikTok
Visit the website
Book tickets to Wed Pros Live 2026
Time Stamps:
00:03 - The Impact of Live Music
06:24 - Beginning the Journey of Bougie Music
07:20 - Transitioning from Duo to Agency
16:10 - Navigating Challenges: The Impact of COVID on Business and Family Life
28:52 - Working Together: Strengths and Trust in Business Partnership
31:14 - Navigating Personal and Professional Boundaries
Today I'm chatting with Wedding Photographer turned Zentangler - Becky Harley. Having hit burn out herself, Becky wanted to evaluate her time and work out how to look after herself amidst the chaos of life. Today we talk about Burnout, Balance and Business.
Visit the Ivy's Corner Website and take a free Zentangle lesson
Click here to see how my own tangle turned out after taking Becky's free lesson.
Follow Ivy's corner on Instagram and Youtube
Time Stamps:
00:10 - Managing Pressure Points in Wedding Planning
00:45 - Introduction to Burnout and Balance in Business
12:55 - Recognizing Burnout: Personal Experiences and Signs
17:43 - Finding Space for Self-Care and Mindfulness
34:09 - The Influence of Zentangling
Mentioned in this episode:
Wed Pros Live in London
Join the wedding education event of the year as I bring Wed Pros Live to London.
Wed Pros Live 2026
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