Welcome to Top of the Morning by Mint, your weekday newscast that brings you five major stories from the world of business. It's Monday, November 4, 2024. This is Nelson John, let’s get started. 

Tata Motors is gearing up for a big change, planning to split into two separate entities for its commercial and passenger vehicle operations. This move is expected to wrap up in the next 12-15 months, pending regulatory nods. Alisha Sachdev reports that the man tipped to steer this transition is Tata Group’s CFO, P.B. Balaji, who might take on a significant role as non-executive chairman or vice-chairman for both new companies. His track record of strong fiscal management and strategic decisions at Tata Motors makes him a prime candidate for this role, although final confirmations are still pending.

Sebi is working to introduce a framework regulating digital platforms as Specified Digital Platforms or SDPs. An SDP is a digital platform that has mechanisms in place to prevent and address misuse, ensuring compliance with Sebi’s strict guidelines. This framework will impact platforms like Rigi.Club, Qoohoo, Cosmofeed, and Moneyyapp, which aid content creators, particularly those involved in securities-related content, Neha Joshi reports. These platforms will need to integrate advanced technologies like AI and ML to monitor and report securities-related activities effectively. Although this could lead to significant compliance costs, especially for smaller platforms, it's seen as a crucial step to maintain market integrity and protect investors from misinformation. 

India's wedding season is set to hit its peak from November to March, and it's shaping up to be a blockbuster. Last year, weddings raked in a whopping ₹4.25 trillion on just 23 auspicious days, according to the Confederation of All India Traders. This time around, we're looking at an expected ₹25 trillion from about 3.5 million weddings. Prices for venues and catering are skyrocketing due to high demand. For instance, hotel catering charges have surged by up to 30% compared to last year, now costing between ₹6,000 and ₹8,500 per plate. Varuni Khosla spoke to couples who are finding that even less popular dates are pricey, with potential costs reaching around ₹30 lakh for a modest ceremony. On the other hand, the hospitality industry is buzzing with optimism, with weddings being a major driver for growth.

The 160-year-old Shapoorji Pallonji Group, known for iconic constructions like the RBI headquarters, is now ramping up its real estate game. While giants like DLF and Godrej dominate with sales around ₹73,000 crore, Shapoorji's real estate arm is playing catch-up, aiming to boost its bookings from ₹5,000 crore to over ₹18,000 crore in the next four years. Taking a cue from the late Cyrus Mistry, the group merged its various real estate activities—from residential to office spaces—under Shapoorji Pallonji Real Estate (SPRE). With this move, SPRE now controls significant ongoing projects and is prepping for a massive expansion with a land bank ready to support around 140 million sq. ft of development. This could potentially generate ₹2 trillion in revenue, indicating a major growth trajectory for the firm. Madhurima Nandy takes a deep dive into the group’s real estate plans in today’s Long Story. 

Content creators are now pitching fully packaged projects to streaming platforms, securing key talents and finalizing production details upfront to expedite the greenlighting process. Lata Jha spoke to industry insiders who told her that this strategy strengthens pitches by attaching reputable industry names early, boosting platforms' confidence in the projects. This shift helps streamline approval processes, clarifying the project's vision and speeding up budget and timeline decisions. Fully packaged pitches with attached talent and detailed budgets are now essential, not just beneficial, explained another studio executive. They expedite platform decisions on budgeting and scheduling, enhancing a project's marketability and profitability. 

Show notes: 

PB Balaji could unify Tata’s new auto businesses under Tata Sons

Sebi's framework raises compliance concerns for smaller digital platforms

Wedding industry looks at rebound from dull H1 this season

OTT platforms favour pre-packaged projects to cut risks in content selection

Real estate: Deconstructing Shapoorji Pallonji Group’s housing ambitions

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