The MadTech Podcast

“We’re drowning in ads, but at the same time, we’re barely noticing them”: eight&four’s Chloe Singleton on Attention through the Lens of Paid Social

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In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Chloe Singleton, performance director at social and content agency eight&four for a conversation about attention through the lens of paid social. 

Chloe expands on: 
  • How attention is reshaping the advertising ecosystem 
  • The main benefits for advertisers using attention as a metric for paid social 
  • Some of the challenges advertisers are facing when it comes to attention in paid social 
  • How attention within the paid social landscape might develop in the coming years 
    • ...more
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    The MadTech PodcastBy ExchangeWire
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