In this episode of Checked In, host Camille White-Stern is joined by Joe Rivers, Director of Sales Enablement at Spiro.

Joe is a seasoned experiential marketer and thought leader with a diverse background in brand activation, tour management, and business development. Joe's career journey and expansive travels across 29 countries have provided him with countless experiences both attending and creating B2B and B2C events.

In this episode, he shares:

• What experiential marketing is and why it matters
• Examples of the most engaging B2B and B2C events he's attended and hosted
• The four most powerful emotions for B2B and B2C events
• The biggest components of great experiential marketing
• The one event he is still thinking about five years later

...and much more.

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