a Bookkeepers brand is more than a logo.

In this episode, we dive deep into the rebranding journey of the 6 Figure Bookkeeper with creative director Olly Whitman.

Discover how a bookkeepers brand evolves beyond just visual elements and why understanding your audience is crucial.

Olly shares insights on how to infuse personality into your brand, making it memorable and relatable. He emphasises that creativity isn't just for artists; it's essential for everyone, including bookkeepers and accountants.

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About us

We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective

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About our Sponsor

This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting:

https://xero5440.partnerlinks.io/6figurebookkeeper

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Promotion

This video contains paid promotion.

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Disclaimer

The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.

Chapters:

00:00:00 - What Bookkeepers Don’t Realise About Branding

00:00:11 - Guest Introduction

00:00:25 - Understanding Branding

00:00:53 - Guest's Career Journey

00:01:47 - Guest's Early Career Aspirations

00:03:22 - Guest's Shift to Creativity

00:07:32 - Creativity in Business Strategy

00:10:15 - Guest's Professional Experience

00:14:21 - Understanding Big Brands' Strategy

00:15:30 - Introduction to Bookkeepers Collective

00:15:59 - Transition to Self-Employment

00:16:22 - Challenges and Growth in Self-Employment

00:17:50 - Guest's Journey to Becoming Self-Employed

00:19:00 - Guest's Experience as a Creative Director

00:20:57 - Guest's Personal Health Journey and its Impact

00:24:54 - Self-Perception and Personal Branding

00:26:47 - Rebranding the Six Figure Bookkeeper

00:27:29 - Common Branding Mistakes by Small Businesses

00:30:28 - Discussing Previous Branding Strategy

00:31:05 - Transition to New Branding

00:32:02 - Explaining Typeface and Color Choices

00:34:12 - The Role of Tools like Canva

00:35:30 - Evolution of the Logo

00:37:40 - Launching the New Brand

00:41:03 - Connecting with the Guest

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