It’s a good bet that winning a game show isn’t often on the list of top priorities at large companies. So how was it that building a robot to do just that became a prime focus at IBM? Harvard Business School professor Willy Shih discusses how building Watson, a deep question answering machine, reinvigorated a stalled research and development team, taught IBM a ton about communication and product development, and led to a hotly contested “Jeopardy!” match on the Harvard Business School campus. Shih is the author of the case study, “Building Watson: Not So Elementary, My Dear.”