I’ve always believed that Hip Hop and CPG entrepreneurship are linked together. Firstly, Hip Hop is seen as counterculture to other music genres, which is similar to CPG entrepreneurship in today’s “technology” filled founder landscape. Additionally, Hip Hop and CPG entrepreneurship are both centered around being salesmanship and the ability to hustle. Moreover, Hip Hop music is rooted in remixing (or sampling) previous music, and this iterative innovation process is also core to the CPG industry. Finally, Hip Hop is more than music, it's a cultural lifestyle...which anyone in the CPG industry knows it functions in the exact same way. This is probably why you see so many hip-hop artists that are involved with CPG entrepreneurship (or investing). If you’ve consumed the first three episodes of this content series, which covered Notorious B.I.G., NAS and Jay Z, you know that I select a collection of my favorite lyrics from the hip hop artist that provide keen lessons for any CPG entrepreneur. While his overall activity is lower compared to say Jay Z, you might be surprised to learn that Drake is both an entrepreneur (Virginia Black whiskey) and investor (Daring Foods) in the CPG industry. You can learn about business in different ways and inspiration or the motivation to succeed can come from everywhere around you. I’ve noticed that, amongst the lyrics of hip hop music, many artists pass on knowledge and experiences, just like your business mentors. For me, one of the best at providing me with business value for over the last decade has been Drake. Combine that with his CPG industry entrepreneur and investing success and it shouldn’t be difficult to see why Drake is someone every CPG entrepreneur could learn from. I picked out a handful of my favorite lyrics that I know will bring you value…

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