I’ve always believed that Hip Hop and CPG entrepreneurship are linked together. Firstly, Hip Hop is seen as counterculture to other music genres, which is similar to CPG entrepreneurship in today’s “technology” filled founder landscape. Additionally, Hip Hop and CPG entrepreneurship are both centered around salesmanship and the ability to hustle. Moreover, Hip Hop music is rooted in remixing (or sampling) previous music, and this iterative innovation process is also core to the CPG industry. Finally, Hip Hop is more than music, it's a cultural lifestyle...which anyone in the CPG industry knows it functions in the exact same way. This is probably why you see so many hip-hop artists that are involved with CPG entrepreneurship (or investing). If you’ve consumed the first two episodes of this content series, which covered Notorious B.I.G. and NAS, you know that I select a collection of my favorite lyrics from the hip hop artist that provide keen lessons for any CPG entrepreneur. What will make this episode a little different is the fact that Jay Z can speak about CPG entrepreneurship from a place of personal knowledge. For those that aren’t aware, Jay Z recently sold 50% of the champagne brand Armand de Brignac, which is known as "Ace of Spades" after its logo, to Moet Hennessy, the wine and spirits division of luxury giant LVMH. I'll explain the real story behind why Jay Z became an alcoholic beverage CPG owner that eventually made him hundreds of millions in the exit. Jay Z might be one of the most successful musicians of the generation, but he also has the type of CPG entrepreneurship (and investing) resume that should put him in the upper echelon of the space. It’s also my belief that lyrics from his extensive catalog of music spanning more than two and a half decades will provide strong lessons for any CPG entrepreneur. I picked out a handful of my favorite lyrics that I know will bring you value…

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