If you’ve been online for even a short period of time during the past few weeks, you’ve probably encountered social media posts made up of green and yellow blocks. My thesis when I started to research Wordle was that it’s just another pandemic-era viral phenomenon. Things go viral on the internet for no good reason all the time, but that fact seems to have become more random during the last two years. After digging into Wordle a bit more, I found it was quite a intriguing case of virality that was worth spending some time thinking more deeply about. Wordle’s organic viral success provides a fascinating look into how to generate buzz, cultivate fans, and achieve the level of velocity needed to break out from the media abundance. So, what can CPG brands learn from the viral success of Wordle?

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