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In this episode, Katie and Ilana talk to Kat Irannejad, the director and founder of Totally Reps, an illustration and creative production agency representing and advocating for a diverse roster of artists while cultivating long-lasting client friendships.

Kat shares valuable insights about art representation and the dynamics between artists and agents. The discussion touches on curating artists, nurturing relationships, and the importance of having a unique point of view in the creative industry. She also emphasizes the value of collaboration in fostering successful partnerships between artists and agents.

If you’ve been thinking of working with an art agent, Kat’s answering your questions in this episode. 

All that and more when you listen to this episode:

• How artistic backgrounds can be a huge benefit to art agents
• The value of collaboration, trust, and mutual respect in the artist-agent relationship — why there should be ‘no hierarchy’
• Why some artists might not be a good fit for working with an agent
• An art agent's role in advocating for and supporting artists
• Why strengthening your online presence and maintaining your portfolio benefits artists
• Balancing artistic context and visual impact in portfolios
• Kat’s advice on following your passion and embracing authenticity

Connect with our guest: 

Instagram: Kat Irannejad
LinkedIn: Kat Irannejad
Email: [email protected]
Totally Reps: Totally Reps
Instagram: @totallyreps
Linkedin: Totally Reps

Mentioned in this episode:
Kelli Anderson
Alice Neel
Barry Blitt
Robert Grossman
Victor Juhasz
Drew Friedman
Debut Art
Jon Burgerman
Aurélia Durand
Adobe MAX
David Owens - Contract Illustrator and Art Director

Connect with Katie & Ilana from Goodtype

• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube

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