Sonia and Harley dive into a new model that has been floating around the influencer marketing space lately: the premise of influencers taking equity in the company rather than upfront pay. When is this a valid option? What do you need to consider if this is offered? And really, how big does your account need to be for this to make sense?

Creators Mentioned:
Hitha Palepu @hithapalepu
Halley Elefante @thesaltyblonde

Timestamps:

• [0:43] If you like it, like it.
• [2:16] Influencers as investors. 
• [6:15] The 200k follower influencer.
• [9:20] Brand partnerships on the side.
• [11:12] Companies and connections and selling to influencers.
• [15:28] Sponsorships in your salary range.
• [18:29] Being the face of the brand.
• [20:33] Takeaways.

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Find Harley:

IG: @theharleyjordan
Website: theharleyjordan.com

Find Sonia:
IG: @Sonia.elyss
Website: www.soniaelyss.com

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