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Is Etsy in trouble? Sales are down, sellers are quitting, and competition is heating up. But at the same time, Etsy just reported record revenue. So what does this mean for you as a seller? In this video, I break down Etsy's Q4 financial results, key trends affecting sellers, and what you should focus on moving forward.

Here's what I cover:

• Etsy's Sales Drop & Seller Exodus – Gross merchandise sales fell by 6.8%, active buyers declined, and sellers took a major hit, dropping by 10%. Is Etsy becoming a tougher place to sell?

• Why Fewer Sellers Might Be a Good Thing – Etsy's stricter seller policies are weeding out bad actors. Could this actually be a benefit for serious sellers?

• Etsy's Revenue Hits a New High – Despite fewer sales, Etsy made more money. How are they pulling this off, and what does it mean for you?

• The Rise of Etsy Ads & AI-Driven Promotions – Etsy's ad platform is playing a big role in its revenue growth, but are these ads really worth it for sellers?

• Mobile App Growth & The Future of Shopping – More buyers are using Etsy's mobile app, following the trend of mobile-first shopping.

• Challenges Ahead: Competition & Economic Factors – Amazon, Shein, and economic uncertainty are shaping the landscape for e-commerce sellers.

• What's Next for Etsy Sellers? – Predictions for Q1 and why staying consistent is key to long-term success.