The PPC Den: Amazon PPC Advertising Mastery

What Do I Do When My Amazon PPC Has Hit The Point of Diminishing Returns?

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If you’re already #1, what can you do to reduce your budget without reducing Amazon PPC sales? Can you reduce spending on keywords? What can you learn from the organic landscape to reduce ad exposure when your products are doing well organically? How can you lay off the gas without sabotaging your Amazon PPC? Brent Zahradnik of AMZ Pathfinder and Michael explain strategy and techniques using Brand Analytics and SQPD.

We’ll see you in The PPC Den!

🦡 Highlights ​​
  • 0:00 Make vocal requests to your Amazon rep
  • 4:36 Most common ways of reducing Amazon PPC budget
  • 8:14 Can I reduce spending without losing sales?
  • 12:00 Is “cannibalization” solvable?
  • 19:30 How to make small bid changes
  • 21:27 An evolution in strategy
  • 24:15 Mike’s favorite strategy: SQPD
  • 25:33 Why this is important & exciting

    • If you like what you hear, leave us a video review!

    🦡 Resources & Links
    • Where to find Brent Zahradnik of AMZPathfinder
    • How Do I Structure Amazon Campaign Names?
    • unBoxed, NYC 2022
    • Why Amazon’s Search Query Performance Dashboard Is Awesome
    • How to Win Back Amazon Customers with Brand Analytics
    • How One Keyword Can Apply to Multiple Amazon Products: Cannibalization

      • 🦡

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      • Look through all our show notes
      • Book a call to discuss Amazon PPC strategy

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        Host and Executive Producer: Michael Erickson Facchin

        Guest Co-Host: Brent Zahradnik

        Senior Producer: Nancy Lili Gonzalez

        Video and Audio Editor: Pedro Moreno

        Graphic Designer: Karolina Facchin

        ...more
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        The PPC Den: Amazon PPC Advertising MasteryBy The PPC Den
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