The PPC Den: Amazon PPC Advertising Mastery

What Do I Do When My Amazon PPC Has Hit The Point of Diminishing Returns?

Listen Later

If you’re already #1, what can you do to reduce your budget without reducing Amazon PPC sales? Can you reduce spending on keywords? What can you learn from the organic landscape to reduce ad exposure when your products are doing well organically? How can you lay off the gas without sabotaging your Amazon PPC? Brent Zahradnik of AMZ Pathfinder and Michael explain strategy and techniques using Brand Analytics and SQPD.

We’ll see you in The PPC Den!

🦡 Highlights ​​
  • 0:00 Make vocal requests to your Amazon rep
  • 4:36 Most common ways of reducing Amazon PPC budget
  • 8:14 Can I reduce spending without losing sales?
  • 12:00 Is “cannibalization” solvable?
  • 19:30 How to make small bid changes
  • 21:27 An evolution in strategy
  • 24:15 Mike’s favorite strategy: SQPD
  • 25:33 Why this is important & exciting

    • If you like what you hear, leave us a video review!

    🦡 Resources & Links
    • Where to find Brent Zahradnik of AMZPathfinder
    • How Do I Structure Amazon Campaign Names?
    • unBoxed, NYC 2022
    • Why Amazon’s Search Query Performance Dashboard Is Awesome
    • How to Win Back Amazon Customers with Brand Analytics
    • How One Keyword Can Apply to Multiple Amazon Products: Cannibalization

      • 🦡

      • Subscribe to our newsletter
      • Look through all our show notes
      • Book a call to discuss Amazon PPC strategy

        • -

        Host and Executive Producer: Michael Erickson Facchin

        Guest Co-Host: Brent Zahradnik

        Senior Producer: Nancy Lili Gonzalez

        Video and Audio Editor: Pedro Moreno

        Graphic Designer: Karolina Facchin

        ...more
        View all episodesView all episodes
        Download on the App Store
        The PPC Den: Amazon PPC Advertising MasteryBy The PPC Den
        • 4.9
        • 4.9
        • 4.9
        • 4.9
        • 4.9

        4.9

        98 ratings

        More shows like The PPC Den: Amazon PPC Advertising Mastery

        View all
        The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

        The Side Hustle Show

        1,585 Listeners

        The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

        The Tim Ferriss Show

        16,062 Listeners

        Shopify Masters by Shopify

        Shopify Masters

        377 Listeners

        The GaryVee Audio Experience by Gary Vaynerchuk

        The GaryVee Audio Experience

        16,808 Listeners

        AM/PM Podcast by Kevin King

        AM/PM Podcast

        210 Listeners

        Seller Sessions Amazon FBA and Private Label by Danny McMillan

        Seller Sessions Amazon FBA and Private Label

        62 Listeners

        Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart by Helium 10

        Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

        524 Listeners

        My First Million by Hubspot Media

        My First Million

        2,601 Listeners

        My Amazon Guy by Steven Pope

        My Amazon Guy

        37 Listeners

        Acquisitions Anonymous - #1 for business buying, selling and operating by Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley

        Acquisitions Anonymous - #1 for business buying, selling and operating

        243 Listeners

        The Startup Ideas Podcast by Greg Isenberg

        The Startup Ideas Podcast

        182 Listeners

        Moonshots with Peter Diamandis by PHD Ventures

        Moonshots with Peter Diamandis

        456 Listeners

        OPERATORS by OPERATORS

        OPERATORS

        44 Listeners

        That Amazon Ads Podcast by Stephen Noch and Andrew Bailiff

        That Amazon Ads Podcast

        28 Listeners

        Moneywise by Hampton

        Moneywise

        636 Listeners