Farming for Good (NB webpage not live yet) is a research collection that explores our sense of connection with farming in Aotearoa New Zealand. It’s about supporting everyday people and leaders across our communities, farming sector and government, to build trust in our food and farming system. 

In this is podcast, we’ll be talking specifically to a research project led by Peter Edwards (Manaaki Whenua Landcare Research) focussing on social license and perceptions of the ‘good farmer’. The researchers asked urban and farming New Zealanders about their perceptions of 21 different farming practices – with some surprising results.

Also on the podcast is Daniel Eb, founder of New Zealand’s national open farm day - Open Farms – to share some stories about connection and perception change from the 100+ open farms events / 10,000 visits the project has supported.

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