At Liquid Assets, we take pride in avoiding “how-I-built-this” stories. But once in a while, a brand comes along whose path to success is so unique, so unexpected, that the best and most insightful question you can ask is: “How?” Beatbox Beverages is one of those companies. Cofounders Aimy Steadman (COO) and Brad Shultz (CMO) share the origins of the brand, how they stay connected to young 21+ consumers, how they leverage beer distributors to get more attention and find the right accounts, and why they talk sustainability to the trade and not consumers.