Josh Bernoff’s entire career as an analyst and author has been focused on the future. In this episode The Futurists discuss forecasting: What is the difference between strategic insight and tactical decisions? Why is is so difficult to predict the timing of forecasts? Why organizations have a bias towards the status quo, and why futurists have a bias towards change. Josh explains how summarizing "What It Means" can bring a liberating clarity to forecasts and strategic plans.