What can a week in Sweden can teach us about the future of sports media? StreamTime Sports host Nick Meacham unpacks his recent trip in the Nordics, where he hosted a Two Circles event to uncover the key trends shaping the industry - from the rising value of fandom to the stark realities of media rights and piracy. We also hear from Dugald Macdonald, CEO of Sportable on how real-time performance data is enhancing the fan experience and broadening its media impact. 

Key Points:

• Two Circles predicts four billion global sports fans by 2033 - driving a 50% increase in content consumption
• Nearly 50% of all sports fandom is formed before age 14 and why making youth focused content is more vital than ever
• The Nordic region leads in streaming adoption, but also highlights major piracy challenges 
• 'Friction is the enemy,' paywalls, user experience, lack of time, and share of wallet are major blockers to lifelong fandom 
• Sportable's performance data is key to unlocking serving super fans with knowledge