Today's episode brings a little bit of sadness as Wade shares a deeply personal story about the unexpected loss faced by a client, highlighting the importance of life insurance in times of crisis. He discusses how life insurance can provide financial certainty and peace of mind during the most vulnerable moments in life. Wade reflects on the value of planning ahead and how life insurance serves as a critical resource, not just for the living, but for those left behind. Tune in as he explores the real impact of being prepared for the unexpected and why it's a vital conversation for everyone.

Episode Highlights 00:28 - Abandoning initial podcast topic due to client experience. 00:52 - Client's unexpected loss: husband did not return from hospital. 01:35 - True value of life insurance during clients' most difficult times. 02:01 - Insurance agent's role in supporting clients. 02:18 - Insight from One America president Dennis Martin. 02:43 - Contrasting insurance companies vs. money managers during crises. 03:52 - Life insurance alleviates financial burden amid grief. 04:45 - Appreciation for the life insurance industry. 05:04 - Importance of planning and its impact on financial certainty. 06:04 - Real-life example of unforeseen scenarios. 06:27 - Emotional and financial support provided by life insurance. 08:14 - Encouragement to have enough life insurance coverage.

Episode Resources

• Connect with Wade Borth
• https://www.sagewealthstrategy.com/
• [email protected]