Trust is the single most important currency in sport, business, and life - and in the age of AI, it's becoming scarcer by the day. This week Jake Humphrey is joined by producer Will to dig into why.

Drawing on some of the most powerful conversations in the High Performance archive, they explore what trust really is, how it breaks down, and whether it can ever truly be rebuilt.

Featuring:

• Rachel Botsman — Oxford lecturer and world expert on trust — on the three stages of how trust collapses.
• James Timpson on why the most successful culture he ever built ran on just two rules.
• Stuart Broad on the quiet act of leadership that holds a team together when everything falls apart.
• And Martin Lewis — widely regarded as the most trusted person in Britain — on why you cannot market trust: you can only earn it.

Plus: why Southampton's Spygate is just the catalyst for a much bigger conversation, what the rise of AI means for human credibility, and the difference between performative trust and the real thing.

🔗 Rachel Botsman: https://pod.fo/e/1179ff

🔗 James Timpson: https://pod.fo/e/c4dbd

🔗 Stuart Broad: https://pod.fo/e/2093a6

🔗 Martin Lewis: https://pod.fo/e/22a519

🔗 Damian's habit series — Why Building Trust Beats Being Liked: https://pod.fo/e/323b0d

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