In today’s episode, I sit down with Laura Ann Lamando, founder and CEO of FanGirl Fashionista, to talk about the real gap in sports merchandise for women and why no one’s addressed it until now. Laura shares how years of industry inertia and bulk-buying habits have kept women sidelined from gear that actually fits, feels good, and reflects their fandom. We get into the licensing hurdles, manufacturing timelines, and what it takes to break through in a space most fashion brands won’t touch. We also unpack why women speaking up, buying less, and asking for what they actually want could be the key to a more inclusive and profitable future in sports.