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In this episode of The Typecast, hosts Katie and Ilana sit down with designer and longtime YouTube creator Will Paterson to explore what it really takes to build a sustainable creative career in today’s ever-evolving digital world.

If you've searched YouTube for design tips in the past decade, you've likely come across Will’s work. With over 1,000 videos to his name, he shares how he's remained consistent, grounded, and mission-driven—without chasing trends or compromising his values. The conversation touches on the power of creating evergreen content, designing with intention rather than for accolades, and how collaborating with his partner Naomi has reshaped the way he runs his business.

Part reality check, part creative pep talk, this episode is filled with thoughtful insights and practical wisdom for artists who want to create meaningful work in an often chaotic online space

All that and more when you listen to this episode:

• Why creating evergreen content is key to long-term success as a creator
• How humility can keep you grounded in an industry built on visibility
• The value of building community over chasing viral fame
• Why awards don’t always reflect purpose-driven design
• How to find creative harmony when working with a partner
• The impact of setting clear goals that align with your “why”
• What it takes to stay resilient through criticism and platform changes

Mentioned in this episode:

• Affinity Designer
• Design Academy
• Assets for Designers (Assets 4D)

Connect with our guest: 

Instagram: @willpat 

Website: Will Paterson

YouTube: Will Paterson

Connect with Katie & Ilana from Goodtype

• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube

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Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!