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What actually goes on behind the scenes of a 1-million-follower art account? 

In this episode, we’re pulling back the curtain on what it’s like for us to manage one of the biggest creative communities on Instagram. Joining us this episode is our teammate Emily (who wears many hats, from social media management to content strategist and Notion organization wizard), We’re digging into the strategy, challenges, and surprises that come with running an account of this size.

From our early days building an audience as Loomier to taking over the reins of Goodtype, we’re sharing how our approach to content, community, and connection has evolved. We talk about what’s working on Instagram now, the weird stuff we didn’t expect, and how we’re navigating it all as a team. 

Whether you’re running a small account or dreaming bigger, this episode is packed with real talk and practical takeaways for any creative trying to grow online, without losing their mind. Thank you, Flodesk for sponsoring this episode! 

All that and more when you listen to this episode:

• How our team grew from Loomier to Goodtype 
• The real behind-the-scenes of managing a 1M+ follower account
• The systems, strategies, and struggles we face as a small team behind a big platform
• What we’ve learned about engagement, content performance, and audience shifts
• Why reposting became risky–and how we’re adjusting to new platform rules
• What kinds of posts are resonating most in 2025
• How we stay grounded and avoid the vanity metrics trap
• A team perspective on creative burnout, boundaries, and showing up online
• Lessons from our 30-day challenge and why going  viral isn’t the goal

Connect with our guest: 

Emily Lynn Caulfield

Instagram: https://instagram.com/emilynncaulfield 

Website: https://emilynncaulfield.com

Pinterest: https://pinterest.com/emilynncaulfield 

LinkedIn: https://linkedin.com/in/emilynncaulfield 

Mentioned in this episode:

• Try Flodesk for FREE! https://flodesk.com/c/GOODTYPE 
• Loomier (our biz before we became Goodtype)
• Notion Template for Graphic Designers https://goodtype.us/notion-template-for-graphic-designers 
• Goodtype Studio https://goodtype.us/studio 
• Price with Purpose

Connect with Katie & Ilana from Goodtype

• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube

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