The Typecast: Grow Your Art Business

What If We Went All In On Making Art In 2025: Reflections and Plans with Katie & Ilana | The Typecast Episode 44


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This past year has felt like a total sprint—so much has happened, and it flew by in the blink of an eye.

In this episode, we’re hitting pause to reflect on the highlights, the hiccups, and how we’ve grown as creatives and entrepreneurs. We’re sharing the moments that made us feel on top of the world, the challenges that tested our limits, and the lessons we’ve learned about chasing creative fulfillment (and why it’s so important).

We also talk about the art of pitching yourself (because waiting for opportunities? Not our vibe), why we’re rethinking success, and how our goals have evolved to better reflect who we are now.

If you’ve ever felt stuck trying to balance creativity and business, or you’re just looking for a little inspiration to reignite your passion, we’ve got you. Let’s dive into a year of growth, self-discovery, and a few laughs along the way.

All that and more when you listen to this episode:

  • Why this year felt like a creative sprint
  • Our personal and professional highlights (and a few hiccups)
  • How pitching ourselves led to some amazing opportunities
  • Why creative fulfillment is non-negotiable
  • The trap of chasing external validation—and how to avoid it
  • How we’re setting goals that balance numbers and feelings
  • The role of collaboration in reigniting creativity
  • How the internet distorts success (and how we stay grounded)
  • Embracing the fluidity of creative identity
  • Why experimentation and curiosity are at the heart of our process

Mentioned in this episode:

  • DKNG
  • Hoodzpah

Connect with Katie & Ilana from Goodtype

  • Goodtype Website
  • Goodtype on Instagram
  • Goodtype on Youtube

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Learn from Katie and Ilana

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

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The Typecast: Grow Your Art BusinessBy Katie Johnson and Ilana Griffo of Goodtype

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