In this episode of Do This, Not That, host Jay Schwedelson welcomes Amanda Cole, CMO of Bloomreach, to explain the increasingly important concept of Agentic AI and how it’s revolutionizing e-commerce and marketing. They explore how consumers are already interacting with AI agents, the future of voice-activated e-commerce experiences, and the essential skills marketers need to stay ahead in this rapidly evolving field.

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Best Moments:

(00:42) Introduction to the topic of Agentic AI

(02:10) Definition of agents and how they differ from traditional software

(03:57) How consumers are already interacting with AI agents

(05:15) Evolution from basic chatbots to sophisticated AI agents

(07:20) The "ChatGPT-ification" of e-commerce experiences

(07:49) Future of voice-activated agents in e-commerce

(08:14) Using and building personal agents for business efficiency

(09:36) Importance of Agentic AI knowledge for marketers and job seekers

(10:53) Preview of Bloomreach’s Innovation Fest event (May 7th)

BLOOMREACH Innovation Fest: Agentic Bloom

Date: May 7, 2025, at 11am EDT

Link: FREE!! Virtual! Register Here

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Guest Bio

Amanda Cole is the Chief Marketing Officer at Bloomreach, a company powering approximately 25% of all e-commerce experiences in the US and UK. Bloomreach works with 1,400 brands globally and handles 250 million searches daily across various e-commerce platforms. Amanda is leading Bloomreach’s adoption of AI technologies, including their conversational shopping agent called Clarity, already deployed on sites like Vans.com to provide personalized shopping assistance.

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Innovation Fest: Agentic Bloom

Date: May 7, 2025, at 11am EDT

Link: FREE!! Virtual! Register Here

 Agents are completely different from any other kind of AI we’ve seen in the past 5 years. While other forms of AI have enhanced our e-commerce personalization workflows—making them incrementally faster or easier—agents are here to completely redefine how we imagine and build digital experiences.

Don’t miss this chance to see how Agentic AI is transforming e-commerce and marketing at Innovation Fest: Agentic Bloom. Join the conversation and get a front-row seat to the future of AI-driven marketing!

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