What is the anatomy of a marketing strategy? 

Why is it so important to consider the components of your strategy before creating social media content, writing blogs, running ads, and generating leads?

In this episode, Caleb Roche joins me to discuss the three elements of a marketing strategy and how you can leverage each to create a sustainable plan for your firm.

Born and raised in Enid, Oklahoma, Caleb brings a personalized approach to each and every client of his. With a degree from the University of Central Oklahoma in Marketing and a M.B.A from West Texas A&M University, he finds innovative ways to reach new target customers and expand your business no matter where you start. 

Combining strategy with implementation, he focuses on building long-term customers through data-driven decision-making. With experience working with both small and large companies, he has the experience to help businesses create strategic marketing plans that focus specifically on each business’s strengths, not just a one size fits all/template-based strategy.

Caleb gives listeners actionable tips on:

Resources mentioned in this episode:

• Good Strategy, Bad Strategy by Richard Rumelt

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