In today’s episode, I’m joined by David Abeles, CEO and President of TaylorMade Golf, and Adrian Rietveld, Senior Manager of Tour, to talk about what it really takes to stay at the top for decades. We get into the pressure of leading a dominant brand, why complacency is never an option, and how surrounding yourself with world-class talent changes everything. David shares how culture and values drive sustained success, while Adrian breaks down the importance of understanding individuals at the highest level of competition. We also talk about AI as a cultural shift, not just a tool, and how embracing technology can elevate both performance and people.