The brand synonymous with facial tissue is being pulled from the Canadian market, as its manufacturer cites challenges in the space. And Kleenex isn't the first big-name brand to exit Canada while succeeding in other markets. What gives?

When you look deeper at how Canada encourages competition and innovation, you can see threads that go beyond facial tissue, salty snacks or name-brand frozen pizza. Kleenex's exit is a good time to examine how Canada regulates and protects foreign and domestic competitors, and whether or not that's good for us as consumers, or the economy as a whole.

GUEST: Walid Hejazi, Professor of Economic Analysis and Policy at the Rotman School of Management; co-author of Everybody's Business

We love feedback at The Big Story, as well as suggestions for future episodes. You can find us:

Through email at [email protected] 

Or @thebigstory.bsky.social on Bluesky