Have you ever said something in a sales conversation that landed the wrong way—even when your intentions were good?

In this solo episode of the Sales Maven Show, host Nikki Rausch breaks down what not to say if you want to build trust and close more deals. Sharing a recent personal experience at a dentist’s office, Nikki illustrates how one offhand comment can unknowingly damage rapport.

She explains why every word matters when interacting with clients and how to ensure your message aligns with your intent. You'll learn practical strategies to reframe your communication for stronger client relationships, more effective sales conversations, and long-term success.

Whether you're new to sales or a seasoned pro, this episode will help you spot common missteps and fine-tune your messaging so you know exactly what not to say—and what to say instead.

Timestamps: 00:43 Welcome to the Sales Maven Show 00:54 The Rapport-Breaking Mistake 01:20 A Real-Life Example: The Dentist Visit 02:52 The Importance of Building a Rapport Bank Account 09:10 The Impact of Communication: Intent vs. Impact 10:47 Improving Communication Skills for Better Relationships 11:59 Reframing for Positive Client Interactions 22:15 Final Thoughts and Takeaways

Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!

For more actionable sales tips, download the FREE Closing The Sale Ebook.

Find Nikki:

Nikki Rausch

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Sales Maven Society

https://calendly.com/salesmaven/work-with-nikki-discussion