Sonia Elyss joins the Brand Meet Creator table to discuss what brought iconic millennial brand, Glossier to lay off 80 employees. From unclear mission to open door influencer marketing, we discuss the pivots that were made and how we can avoid their mistakes without our own personal brands.

Timestamps:

• [2:20] What has Sonia been up to recently?
• [3:10] What is happening with Glossier?
• [5:51] What led to Glossier's downfall?
• [9:16] Was their marketing not targeting consumers correctly?
• [11:40] Anyone can hop online and give a viral review - what does this mean for brands and creators?
• [14:32] Long term is better.
• [16:41] Whoever you pick needs to be specialized in that area.
• [18:40] Consistency and community is key. 

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LINKS:

Find Harley:

IG: @harleyyjordann

Website: https://www.millennialescape.com/

Find Sonia:

IG: @Sonia.elyss

Website: https://www.soniaelyss.com/

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