In this episode, we talk with Helen Tremethick about the somatic experience of building and running a business. Helen shares how her work shifted from copywriting into regenerative business design, and how somatic education changed the way she thinks about change, responsibility, and client work.

We spend time on the gray areas that don’t get talked about much: how to tell the difference between resistance and a real boundary, why not every hard thing is misalignment, and how we can navigate through uncomfortable stretches in our business. We get clear about scope of practice and why she didn’t turn somatics into a product.

There’s also some aggressively human moments for Meg and mini-coaching for Jessica about how her body showed up to help make a decision about postponing a launch.

* Helen’s evolution from copywriter to regenerative business designer

* What somatic experiencing actually means

* The difference between scope of practice, staying in our lane, and showing up as your whole self

* Why not every discomfort is misalignment—and not every “no” is avoidance

* How entrepreneurs confuse resistance, fear, and true boundaries

* Why scope of practice matters when working with trauma-adjacent material

* What it looks like to design a business that accounts for real bodies and real lives

* How values, identity, and lived experience shape copy and marketing

* Why “alignment” culture can quietly reproduce hustle and self-blame

* The role of witnessing, mirroring, and permission in business decisions

“You still need to to do lead gen, showing up and doing the thing. And, so if not LinkedIn, then what? So let’s say we find out that LinkedIn is not the good place for you. That’s okay. I may push it depending upon what your business is and who your people are and may push it and say, okay, let’s explore that.

But let’s also explore other alternatives that feel less “Ugh.” So if you have this idea that LinkedIn is the way to go, but LinkedIn is so hard and therefore you’re not doing any marketing, let’s get you into posting somewhere else.” - Helen

About our Guest

Helen Tremethick

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Meg Casebolt

Jessica Lackey

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