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We had the pleasure of welcoming our longtime friend and mentor, Roy Keely, to the podcast this week. Roy played a pivotal role in helping us launch our first café through a private loan and has remained a key voice in our story over the past seven years. In this convo, we dive deep into the lessons Roy has taught us: about coffee, business, investing, time management, and how to not go broke starting a café. Roy has a knack for challenging conventional wisdom in the most encouraging way possible, and this episode is packed with insights for anyone thinking about starting a coffee shop (or already in the trenches). Also, we finally addressed the early cold brew controversy... you won, Roy.

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00:00:03 Mics are hot and kankers are cranking

00:00:55 Meet Roy

00:05:16 Helping Fund Our First Cafe

00:17:13 How do you decide to spend your time?

00:29:06 Filling the Gaps

00:36:34 Practical wisdom from friend of the pod: Jay Z

00:46:19 Winning and Losing: A Spectrum