For years I thought I had my marketing strategy dialed in and perfected... but I was wrong. I've been doing this slightly wrong the whole time. These are the lessons I've learned about articulating your value in your marketing. So many business owners are falling short of their full potential because they struggle to explain the problem they solve. Hear my personal experience and case study.

* Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Related episodes: 159. The Three Things it Took to Double My Revenue Every Year 166. What Does a Fractional CFO Do? 168. Riches Aren't Always in Niches * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.