The PPC Den: Amazon PPC Advertising Mastery

What Should I Do About Invalid Clicks in Amazon PPC?

Listen Later

There are many conspiracy theories about invalid clicks and click fraud on Amazon, and Destaney Wishon of BetterAMS and Michael squash those worries with the truth, made possible by Amazon’s new Gross and Invalid Clicks Metric Report. They discuss click karma, traffic validation, and actions to take with this new data.

We’ll see you in The PPC Den!

🦡 Highlights

  • 0:00 New Podcast Alert: Better Advertising with BetterAMS
  • 2:33 Invalid clicks and click fraud on Amazon
  • 6:07 Gross and Invalid Clicks Metric Report - Invalid Impression Rate
  • 12:54 Differences between this report & Google’s version
  • 15:07 Wish for the future of this report & forecasting
  • 17:41 How will we use this report?
  • 19:02 How did we get started in Amazon PPC?
  • 28:00 The importance of the fundamentals
  • 33:37 Birds interlude
  • 34:24 How has Destaney’s learning style changed?
  • 36:30 Abundance mindset for the win!

    • If you like what you hear, leave us a video review! We might share it on the show.

    🦡 Resources & Links
    • Where to find Destaney, BetterAMS
    • Better Advertising with BetterAMS Podcast
    • Amazon Key Metrics: What Do I Track & How Do I Influence It?
    • Amazon’s Unboxed Conference 2022
    • Gross and Invalid Clicks Metric Report
    • Evolving Thoughts: Total ACOS For Amazon Advertising in 2022
    • Get Total ACOS Data with Ad Badger App
    • “Outliers: The Story of Success” (book)

      • 🦡

      • Subscribe to our newsletter
      • Look through all our show notes
      • Book a call to discuss Amazon PPC strategy

        • -

        Host and Executive Producer: Michael Erickson Facchin

        Guest Co-Host: Destaney Wishon

        Senior Producer: Nancy Lili Gonzalez

        Video and Audio Editor: Pedro Moreno

        Graphic Designer: Karolina Facchin


        ...more
        View all episodesView all episodes
        Download on the App Store
        The PPC Den: Amazon PPC Advertising MasteryBy The PPC Den
        • 4.9
        • 4.9
        • 4.9
        • 4.9
        • 4.9

        4.9

        98 ratings

        More shows like The PPC Den: Amazon PPC Advertising Mastery

        View all
        The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

        The Side Hustle Show

        1,585 Listeners

        The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

        The Tim Ferriss Show

        16,062 Listeners

        Shopify Masters by Shopify

        Shopify Masters

        377 Listeners

        The GaryVee Audio Experience by Gary Vaynerchuk

        The GaryVee Audio Experience

        16,808 Listeners

        AM/PM Podcast by Kevin King

        AM/PM Podcast

        210 Listeners

        Seller Sessions Amazon FBA and Private Label by Danny McMillan

        Seller Sessions Amazon FBA and Private Label

        62 Listeners

        Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart by Helium 10

        Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

        524 Listeners

        My First Million by Hubspot Media

        My First Million

        2,601 Listeners

        My Amazon Guy by Steven Pope

        My Amazon Guy

        37 Listeners

        Acquisitions Anonymous - #1 for business buying, selling and operating by Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley

        Acquisitions Anonymous - #1 for business buying, selling and operating

        243 Listeners

        The Startup Ideas Podcast by Greg Isenberg

        The Startup Ideas Podcast

        182 Listeners

        Moonshots with Peter Diamandis by PHD Ventures

        Moonshots with Peter Diamandis

        456 Listeners

        OPERATORS by OPERATORS

        OPERATORS

        44 Listeners

        That Amazon Ads Podcast by Stephen Noch and Andrew Bailiff

        That Amazon Ads Podcast

        28 Listeners

        Moneywise by Hampton

        Moneywise

        636 Listeners