Girl Means Business

What Should Photographers Charge? A Realistic Guide to Pricing Your Sessions


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How Much Should You Charge for Photography Sessions? A Simple, No-Stress Pricing Guide

Pricing your photography sessions can feel overwhelming, especially when everyone online seems to be charging something different. In this episode of the Girl Means Business Podcast, we’re breaking down photography pricing in a simple, practical way so you can stop guessing and start pricing with confidence.

Instead of looking at what other photographers charge, we’re focusing on what actually matters: your Cost of Doing Business (CODB) and how to use it to set prices that support your goals, your time, and your life.

In this episode, you’ll learn:

  • Why copying other photographers’ prices is the fastest way to burn out
  • What Cost of Doing Business (CODB) really means — and why every photographer needs to know it
  • The biggest pricing mistakes photographers make (and how to avoid them)
  • How to use CODB to set a minimum price you should never go below
  • Why confident pricing attracts better-fit clients
  • How to adjust your pricing as your business grows

To help you take action, I’m sharing a free CODB worksheet that walks you step-by-step through calculating your own Cost of Doing Business — no complicated math required. You can find the link in the show notes below.


🎁 Free Resource:

👉 Download the Cost of Doing Business (CODB) Worksheet HERE:


If pricing has been holding you back or making you second-guess yourself, this episode will help you gain clarity, confidence, and a pricing structure that actually works for your business.

🎧 Tune in and take the first step toward pricing your photography sessions with intention —

It's a SECRET PODCAST just for YOU!

If you are tired of fighting with an algorithm or keeping up with social media trends, then it's time to change things up!

Inside the 7-day Booking Blueprint private podcast I am sharing the EXACT marketing strategy that has kept my photography business booked for the last 8 years! 

Start Listening NOW --> https://girlmeansbusiness.myflodesk.com/pivatepod

Support the show

Join The Marketing Collective FREE Facebook Group for Photographers

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I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

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💡 Let’s Grow Your Business (The Easy Way!):

Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

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🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

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Girl Means BusinessBy Kendra Swalls

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