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What should you do first when Amazon PPC sales drop?
In this episode, Michael teams up with Mansour Norouzi from Incrementum Digital to dive into the nitty-gritty of performing a market pulse check. They’ll break down the tricks of analyzing market trends, conversion rates, and key Amazon tools to uncover why your sales are dipping. From interpreting Category Insights and Product Opportunity Explorer data to actionable strategies for responding to market changes, they’ve got you covered.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Why Down Months Happen
1:57 - Seller Panic Button: To Push or Not to Push
5:03 - Utilizing Category Insights
14:00 - Exploring Product Opportunity Explorer
26:10 - Analyzing Brand Metrics for Performance Evaluation
34:21 - Strategic Responses to Market Changes
39:13 - Wrap-Up
🦡 Resources & Links
How To Achieve Low ACOS With Negative Keywords?
How Do Technical And Creative Strategies Work Together In Amazon PPC?
How Can Product Images On Amazon Boost Conversion Rates?
What Makes An Amazon PPC Manager Successful?
How To Forecast Your Amazon PPC Approach (Classic)
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mansour Norouzi
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
View all episodes
By The PPC Den
4.9
9898 ratings
In this episode, Michael teams up with Mansour Norouzi from Incrementum Digital to dive into the nitty-gritty of performing a market pulse check. They’ll break down the tricks of analyzing market trends, conversion rates, and key Amazon tools to uncover why your sales are dipping. From interpreting Category Insights and Product Opportunity Explorer data to actionable strategies for responding to market changes, they’ve got you covered.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Why Down Months Happen
1:57 - Seller Panic Button: To Push or Not to Push
5:03 - Utilizing Category Insights
14:00 - Exploring Product Opportunity Explorer
26:10 - Analyzing Brand Metrics for Performance Evaluation
34:21 - Strategic Responses to Market Changes
39:13 - Wrap-Up
🦡 Resources & Links
How To Achieve Low ACOS With Negative Keywords?
How Do Technical And Creative Strategies Work Together In Amazon PPC?
How Can Product Images On Amazon Boost Conversion Rates?
What Makes An Amazon PPC Manager Successful?
How To Forecast Your Amazon PPC Approach (Classic)
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mansour Norouzi
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
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