Why do parents seek out music lessons? Do parents expect or hope for different results from music lessons as opposed to other activities?

We could guess and speculate what drives our customers. The better we understand our customer's motivations the better we can not only market to them, the better we can customize our products and services to better meet their needs.

In this episode, I share a recorded conversation with music school owner Deanna Mao and one of her customers about what hopes and dreams she has for her daughter and how she believes music lessons can help.

I then borrow some of the words used by the customer to create sales and marketing language. 

davesimonsmusic.com