More money. More growth. More scale. It’s not enough to be a six-figure business, you have to be a “seven-fig mentor” and even a billion-dollar creator. The online business world feeds us a constant stream of messages about needing to do more, earn more, and be more.

But what if you don’t want a million-dollar business? What if you want a smaller business that’s satisfying?

In this episode, co-host Jessica shares her framework for the “Zone of Enoughness”—a way to reimagine business growth not as endless expansion, but as aligned sustainability. Jessica and Meg talk about letting go of business models that don't fit, the very real trade-offs of growth, and why sufficiency might be more radical than abundance.

* Why “abundance” is still about chasing more—and how “sufficiency” offers a different way to feel at peace with your business.

* Jessica’s four-part Enoughness framework: money, time, flexibility, and creative autonomy.

* Why your business might look successful but still feel misaligned.

* The internal (and household-level) work of defining your minimums and maximums.

* Why responsibilities to your clients, team, and community shape your Enoughness Zone.

* How Jessica’s corporate background shaped her hustle—and how she’s learning to unwind it.

* What happens when your business hits its revenue high point and you still feel burned out.

* Why “seasonal” Enoughness matters: how your priorities shift over time (and why that’s OK).

* The emotional and energetic costs of infinite growth—and why rest is critical.

Resources Mentioned

Kate Holly’s The Space Beyond Scarce

Robin Wall Kimmerer: Braiding Sweetgrass, The Serviceberry

Staying Solo by Maggie Patterson

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Meg Casebolt

Jessica Lackey

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