Learn the fundamentals about Google's E-A-T: Expertise Authoritativeness and Trustworthiness, what it is, how it works and how to optimize it, featuring SEO guests Marie Haynes (Marie Haynes Consulting) and Lily Ray (Path Interactive):  

1:38 - What is Google's EAT and why should you care about EAT? 

4:30 - Why is E-A-T a controversial topic? 

8:12 - What specific actions we can do to improve our EAT? 

15:25 - Which are the most common EAT issues? 

18:45 - Are there any specific tools that you use to help when assessing EAT? 

23:10 - What EAT topic you would like to double down on to finish, as is particularly important?  If you have any questions or doubts, leave them in the comments!  

#GoogleEAT #EAToptimization #SEOtips