Search with Candour - SEO podcast

00:00:00 Intro

00:01:32 Sponsored by SE Ranking

00:03:11 Live podcast on 2nd October 2024

00:05:10 Welcome Ashley Liddell

00:06:07 The crossover of social media and search

00:09:01 How the relationship between SEO and social media has changed in the last year

00:12:34 The democratisation of content creation

00:14:55 People want authenticity in content

00:17:10 Google Perspectives replaced by Google Forums

00:21:30 How search behaviour has changed for Gen Z

00:23:55 Create content

00:27:03 The growth of long-form and short-form content

00:31:45 How Tiktok leads the short-form video industry

00:33:11 How old marketing tactics become relevant again on new platforms

00:33:50 Tiktok Shop tips

00:34:40 The customer journey for Tiktok content

00:36:08 Is Tiktok shop the future of ecommerce?

00:38:02 Selling products on Tiktok Live is the QVC of 2024

00:41:12 Brands need to embrace long-term commitment to authentic content

00:42:30 What will happen when Boohoo, Primark and Shein start using Tiktok shop?

00:46:35 Will big brands help to “legitimatise” Tiktok shop?

00:51:03 The two way relationship between organic search and social media

00:54:20 Integrating social media into keyword research (h/t tp Ray Saddiq)

00:55:24 Improving user experience by stealing ideas from social media

00:56:42 Search everywhere strategies

01:02:10 How social media can help with link building

01:06:43 Get your digital teams to work together or get left behind

01:08:30 Where to follow Ashley Lidell and Deviation

01:09:43 Thanks and outro

00:00:00 - Intro

00:01:32 - Sponsor: SE Ranking

00:03:16 - How is the weather in Worcester, Milton Keynes and Norwich?

00:04:52 - Live podcast announcement

00:08:40 - What is the live podcast event?

00:12:29 -  What’s special about the live podcast?

00:15:35 - Providing solutions to topics

00:19:36 - Sponsor: Core Updates

00:20:47 - Career planning without overwhelming yourself

00:22:20 - Sarah McDowell: Butterfly Lady

00:23:40 - Saying yes to things

00:26:13 - Learning to set goals and plan your career

00:28:50 - Give yourself the same advice you would give others

00:30:21 - How to deal with overwhelm

00:32:18 - Planning ahead helps can help reduce stress in the future

00:34:12 - You can get overwhelmed if you don’t plan

00:37:47 - Join us on Wednesday 2nd October 2024

00:40:09 - The event will be live streamed and available on Youtube

00:42:52 - Outro

00:00:00 - Intro

00:01:18 - Sponsor: SE Ranking

00:02:26 - Sponsor: AlsoAsked

00:04:43 - Welcome SEO Jo Blogs

00:05:39 - SearchLondon

00:06:43 - Why are events so important in the SEO industry?

00:09:06 - The importance of being part of the SEO community

00:10:20 - There are so many incredible events around the world

00:10:53 - How and why Jo started running SearchLondon

00:12:41 - How to make the most of attending an event

00:13:59 - Events help us feel less alone

00:15:10 - The benefits of smaller events

00:18:17 - How to grow your event

00:20:50 - Have a focus for your event

00:22:05 - Booking and visiting the venue

00:23:24 - Prove that your city is worth visiting

00:24:55 - The events happening in Barcelona

00:26:50 - Finding your gap in the market

00:28:54 - How to stand out from other events

00:32:33 - SEO Office Hours

00:35:00 - Online events are important for people who can’t attend in-person events

00:36:13 - Search Africon

00:39:24 - How to turn your events into a community

00:43:40 - Pay it forward to other events and creators

00:48:00 - How to build a returning audience for your events

00:55:05 - How to follow SEO Jo Blogs and Search London

00:56:59 - Outro

00:00:00 - Intro

00:02:40 - Sponsor: AlsoAsked

00:04:25 - Sponsor: Core Updates

00:05:43 - Welcome back, Patrick Hathaway

00:07:17 - What was the inspiration for this JavaScript SEO study?

00:10:07 - A two part study combining the survey & Sitebulb data

00:11:12 - The JavaScript skills gap in SEO

00:12:48 - The evolution of JavaScript and the internet

00:14:55 - Why JavaScript is popular for new developers

00:16:32 - Google’s JavaScript documentation

00:18:04 - The anti-JavaScript movement in SEO

00:20:03 - The opacity of fixing JavaScript problems

00:20:30 - Google has improved their JavaScript rendering

00:22:00 - How important is it to understand JavaScript for SEOs?

00:23:45 - Why SEOs should learn how to use DevTools

00:27:05 - Communicating with developers

00:28:32 - Don’t be afraid to ask developers questions

00:30:35 - Be honest if you don’t know

00:31:15 - A third of SEOs don’t feel comfortable investigating JavaScript issues

00:33:07 - How to communicate the value of technical SEO fixes

00:36:28 - How to reduce the JavaScript SEO skills gap

00:39:57 - We should communicate more interdisciplinarily

00:42:40 - Understand when key elements are being changed by JavaScript

00:46:37 - Sitebulb’s hints and resources are great

00:48:43 - A JavaScript horror story with Squarespace

00:50:00 - More people are using Sitebulb’s Chrome crawler than ever before

00:51:30 - The problem with plugins

00:53:10 - Where to follow Patrick & Sitebulb

00:55:16 - Outro

00:57:03 - Next week’s guest is SEOJoBlogs AKA Jo Juliana Turnbull!

⁠⁠SEO Testing - Begin your exclusive extended free trial today⁠⁠

⁠⁠Search 'n' Stuff - Use code CANDOUR20 for 20% off your tickets⁠

Vince on LinkedIn

Follow Vince on Twitter

Check out Buzzstream

00:00:04 - Intro

00:00:56 - Sponsor: SEO Testing

00:03:47 - Sponsor: Search ‘n’ Stuff

00:06:16 - Welcome to the show, Vince Nero

00:08:15 - The shift towards digital PR in link building

00:11:47 - The benefits of digital PR

00:12:50 - How digital PR relates to AI Overviews

00:13:33 - What we can learn from the Google API leak

00:16:45 - Why digital PR is called ‘earned media’

00:20:38 - Using Ahrefs to find your competitors’ best links

00:22:54 - The price of a quality links in 2024

00:25:22 - The links that money can’t buy (in theory)

00:26:20 - Journalists are underpaid and overworked

00:28:30 - How to stand out against AI-generated content

00:31:10 - Align your content to your audience

00:31:50 - Google is looking for fresh, new content

00:35:45 - Freshness can help get your content featured in AI Overviews

00:36:35 - Vince’s blueprint for success (patent pending)

00:39:35 - Make the journalists job as easy as possible

00:41:29 - Is your pitch enough to write an article?

00:44:40 - The click-through rate of big publications vs niche publications

00:45:35 - How to build positive relationships with publications

00:46:34 - The crossover of traditional PR and digital PR

00:48:30 - Proving yourself as an expert

00:50:00 - There’s a publication or forum or subreddit for every niche

00:51:40 - Focus on the metrics that matter

00:51:51 - Find your tribe (Seth Godin’s advice)

00:54:48 - Find the balance between thinking outside the box and find your audience

00:58:12 - Digital PR for SEO vs brand growth

01:01:02 - Are unlinked mentions still valuable?

01:04:30 - Your site design can affect if people link to you!

01:06:26 - The big sites are overtaken by bad layouts and ads

01:08:15 - Where to follow Vince and Buzzstream

01:09:25 - Outro - I’ve hosted more episodes than Mark!

01:10:41 - Next week guest announcement