Search with Candour - SEO podcast

Join host Jack Chambers Ward and special guest Amanda King as they delve into the intricacies of content hierarchy and content consolidation in this insightful episode of Search With Candour.

This episode is packed with expert advice, real-life examples, and tips for performing effective content audits.

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Chapters

00:00 Introduction

In this bonus episode Search With Candour, Jack is joined by Steve Paine, the English-language marketing manager at SISTRIX to discuss breaking news on site reputation abuse and recent data insights.

Steve & Jack explore the November core update from Google and its impact on website rankings with examples of affected websites such as Reddit, Forbes, The Guardian and more.

Steve and Jack also explore manual versus algorithmic enforcement of Google's policies and share their findings on recent shifts in SERPs and site visibility.

Follow Steve Paine: https://www.linkedin.com/in/stevechippy/

Follow SISTRIX: https://www.sistrix.com/blog/google-core-update-november-2024/

Follow Lily Ray: https://www.linkedin.com/in/lily-ray-44755615/

Follow Glenn Gabe: https://www.linkedin.com/in/glenngabe/

Follow Barry Schwartz: https://www.seroundtable.com/

Chapters

Jack Chambers Ward sits down with web data analyst Marco Giordano to discuss how to get the most out of your web data.

Together, they delve into the intricacies of web analytics, covering topics such as incorporating crawl data, understanding GA4, leveraging BigQuery, and effectively communicating data insights to clients.

Jack and Marco also discuss the importance of combining technical SEO expertise with business acumen and provide valuable tips for anyone looking to maximise the impact of their web data.

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Chapters

00:00 Highlight reel

00:36 Welcome to Search with Candour

00:56 Introducing Marco Giordano

01:55 Sponsors

04:49 Marco Giordano's Insights on Web Data

06:12 Common Mistakes in Web Data Management

10:22 Balancing Hard and Soft Skills in SEO

19:00 Importance of Storing and Analysing Web Data

29:46 Combining Data Sources for Better Insights

37:17 Global Marketing Differences

39:26 The Role of Crawl Data and Log Files

42:05 Integrating Technical and Content Strategies

49:16 The Importance of Hybrid Skills in SEO

52:49 Evolving Job Titles and Industry Roles

54:27 Combining SEO with Other Channels

01:03:15 The Future of SEO and Analytics

01:09:17 Conclusion and Future Episodes

Jack Chambers-Ward is joined by SEO veteran Noah Lerner for an in-depth discussion on the importance of critical thinking in SEO.

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Join hosts Jack Chambers-Ward and Mark Williams-Cook as they tackle the latest SEO news and industry trends.

In this episode, we'll cover the growing influence of AI in search, Google introducing AI-organised search results, personalised Google Shopping feeds, and the pitfalls of AI Overviews for finance queries and restaurant reviews.

We also explore how Redditors are manipulating search results and whether we can trust online reviews anymore.

Don't miss it!

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Experience the evolution of SE Ranking

Try Optmyzr - Made by PPC people, for PPC people

Chapters

00:00 Introduction

00:10 Conference Season and Travel

01:40 Sponsor: SE Ranking

03:12 Sponsor: Optmyzr

06:01 AI in Search 2024

06:21 AI Organized Search Results

14:03 Personalized Shopping Feeds

26:55 Financial Advice Inaccuracies

28:52 Financial Advice Regulations in the UK

29:08 US State Laws vs Federal Laws

30:12 AI Overviews and Legal Nuances

31:00 Disclaimers and User Trust

33:39 Accuracy of AI-Generated Content

39:56 Reddit's Influence on Search Results

46:12 User-Generated Content: Pros and Cons

49:25 Conclusion and Upcoming Content

Join hosts Jack Chambers-Ward and Search With Candour Scream Queens, Myriam Jessier, and Stéphanie Walter, in this Halloween-themed episode packed with spooky surprises and valuable marketing insights.

From e-commerce strategies and UX design to SEO tips and digital PR trends, you'll discover the scariest messages from your boss and the history of Halloween itself.

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Join host Jack Chambers-Ward and special guest Darren Shaw, founder of Whitespark, as they dive into the latest in local SEO and Google Business Profile optimisation.

Discover key updates expected in 2025, innovative methods to enhance rankings, the impact of custom service entries, strategic use of Google Posts, and the importance of robust Q&A sections.

From optimising menu items for restaurants to leveraging photos and videos effectively, this episode is packed with expert insights and practical tips essential for SEO professionals and business owners.

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Join Jack Chambers-Ward from Search With Candour and Sarah and Tazmin from The SEO Mindset podcast in this special live episode from Brighton as they tackle career planning without the overwhelm.

Recorded in front of a packed audience at in The Globe Room at Projects The Lanes, this episode discusses personal experiences in career development, strategies like ikigai and ISA, and the importance of setting achievable goals.

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Giulia Panozzo joins Search With Candour to discuss the neuroscience behind negativity bias. Giulia combines her knowledge of neuroscience and marketing to bring some fascinating neuromarketing insights to the podcast!

Why do negative headlines get more clicks than positive ones?

How does negativity bias affect the way we search?

Why does one piece of negative feedback standout against positive feedback?

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Maria Scheibengraf joins Jack Chambers-Ward to explain why localization is so important for your international SEO strategy.

Direct translation just doesn’t work for SEO. You need to take culture and nuance into account when it comes to your international SEO strategies.

Maria explains the common problems that many agencies and SEOs face with multilingual SEO and how to get SEO localization right.

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