By Candour
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The podcast currently has 276 episodes available.
Join Jack Chambers-Ward from Search With Candour and Sarah and Tazmin from The SEO Mindset podcast in this special live episode from Brighton as they tackle career planning without the overwhelm.
Recorded in front of a packed audience at in The Globe Room at Projects The Lanes, this episode discusses personal experiences in career development, strategies like ikigai and ISA, and the importance of setting achievable goals.
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Giulia Panozzo joins Search With Candour to discuss the neuroscience behind negativity bias. Giulia combines her knowledge of neuroscience and marketing to bring some fascinating neuromarketing insights to the podcast!
Why do negative headlines get more clicks than positive ones?
How does negativity bias affect the way we search?
Why does one piece of negative feedback standout against positive feedback?
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Maria Scheibengraf joins Jack Chambers-Ward to explain why localization is so important for your international SEO strategy.
Direct translation just doesn’t work for SEO. You need to take culture and nuance into account when it comes to your international SEO strategies.
Maria explains the common problems that many agencies and SEOs face with multilingual SEO and how to get SEO localization right.
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Eric Hoover joins the Search With Candour podcast this week to discuss how to use AI for SEO. Yes, we’re finally talking about AI tools in detail and how to integrate AI into your SEO workflow.
Eric has recommendations for using AI and LLMs for keyword research, competitor analysis, content creation, ecommerce optimisation and if SearchGPT can ever dethrone Google as the primary search engine.
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Jack Chambers-Ward and Mark Williams-Cook reunite in the Candour studio to discuss the early reactions to SearchGPT, the helpful content update might not be what you think and how robots.txt can interact with redirects to cause indexing confusion.
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Ashley Liddell joins Jack on this week's Search With Candour to discuss how social media is infiltrating SEO and Google.
With the recent increase in UGC on the SERPs, aligning your social media and search strategies has never been more important.
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Chapters
00:00:00 Intro
00:01:32 Sponsored by SE Ranking
00:03:11 Live podcast on 2nd October 2024
00:05:10 Welcome Ashley Liddell
00:06:07 The crossover of social media and search
00:09:01 How the relationship between SEO and social media has changed in the last year
00:12:34 The democratisation of content creation
00:14:55 People want authenticity in content
00:17:10 Google Perspectives replaced by Google Forums
00:21:30 How search behaviour has changed for Gen Z
00:23:55 Create content
00:27:03 The growth of long-form and short-form content
00:31:45 How Tiktok leads the short-form video industry
00:33:11 How old marketing tactics become relevant again on new platforms
00:33:50 Tiktok Shop tips
00:34:40 The customer journey for Tiktok content
00:36:08 Is Tiktok shop the future of ecommerce?
00:38:02 Selling products on Tiktok Live is the QVC of 2024
00:41:12 Brands need to embrace long-term commitment to authentic content
00:42:30 What will happen when Boohoo, Primark and Shein start using Tiktok shop?
00:46:35 Will big brands help to “legitimatise” Tiktok shop?
00:51:03 The two way relationship between organic search and social media
00:54:20 Integrating social media into keyword research (h/t tp Ray Saddiq)
00:55:24 Improving user experience by stealing ideas from social media
00:56:42 Search everywhere strategies
01:02:10 How social media can help with link building
01:06:43 Get your digital teams to work together or get left behind
01:08:30 Where to follow Ashley Lidell and Deviation
01:09:43 Thanks and outro
Jack Chambers-Ward discusses the latest SEO news you need to know about. This includes Google's controversial overhaul of their SEO video documentation, how to create your own AI expert with Gemini and is Android changing its default search engine?
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Get your tickets for the live podcast in Brighton: https://www.eventbrite.co.uk/e/career-planning-without-overwhelming-yourself-live-podcast-free-pizza-tickets-989270774517
Get a free one year subscription to AlsoAsked Pro: https://www.linkedin.com/posts/markseo_you-can-win-a-free-year-of-alsoasked-pro-activity-7235244350148890624-XC1c
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Sarah McDowell and Tazmin Suleman, host of The SEO Mindset podcast, return to Search With Candour to discuss career planning and the announcement of our upcoming live podcast event on 2nd October 2024.
Get your tickets for the live podcast
https://www.eventbrite.co.uk/e/989270774517?aff=oddtdtcreator
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Chapters
00:00:00 - Intro
00:01:32 - Sponsor: SE Ranking
00:03:16 - How is the weather in Worcester, Milton Keynes and Norwich?
00:04:52 - Live podcast announcement
00:08:40 - What is the live podcast event?
00:12:29 - What’s special about the live podcast?
00:15:35 - Providing solutions to topics
00:19:36 - Sponsor: Core Updates
00:20:47 - Career planning without overwhelming yourself
00:22:20 - Sarah McDowell: Butterfly Lady
00:23:40 - Saying yes to things
00:26:13 - Learning to set goals and plan your career
00:28:50 - Give yourself the same advice you would give others
00:30:21 - How to deal with overwhelm
00:32:18 - Planning ahead helps can help reduce stress in the future
00:34:12 - You can get overwhelmed if you don’t plan
00:37:47 - Join us on Wednesday 2nd October 2024
00:40:09 - The event will be live streamed and available on Youtube
00:42:52 - Outro
Follow The SEO Mindset Podcast:
Mark & Jack are back in the studio to discuss the latest SEO news including Google's recent legal loss, recommendations coming to Google Search Console and the recent SERP volatility.
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Jo Juliana Turnbull AKA SEO Jo Blogs joins Jack to discuss the importance of events and community in the SEO industry.
This episode includes advice for creating and growing your event as well as recommendations for communities and events for you to join.
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Chapters
00:00:00 - Intro
00:01:18 - Sponsor: SE Ranking
00:02:26 - Sponsor: AlsoAsked
00:04:43 - Welcome SEO Jo Blogs
00:05:39 - SearchLondon
00:06:43 - Why are events so important in the SEO industry?
00:09:06 - The importance of being part of the SEO community
00:10:20 - There are so many incredible events around the world
00:10:53 - How and why Jo started running SearchLondon
00:12:41 - How to make the most of attending an event
00:13:59 - Events help us feel less alone
00:15:10 - The benefits of smaller events
00:18:17 - How to grow your event
00:20:50 - Have a focus for your event
00:22:05 - Booking and visiting the venue
00:23:24 - Prove that your city is worth visiting
00:24:55 - The events happening in Barcelona
00:26:50 - Finding your gap in the market
00:28:54 - How to stand out from other events
00:32:33 - SEO Office Hours
00:35:00 - Online events are important for people who can’t attend in-person events
00:36:13 - Search Africon
00:39:24 - How to turn your events into a community
00:43:40 - Pay it forward to other events and creators
00:48:00 - How to build a returning audience for your events
00:55:05 - How to follow SEO Jo Blogs and Search London
00:56:59 - Outro
The podcast currently has 276 episodes available.
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