Trying to grow a podcast on social media can feel like yelling into the void.

So which platform works? Where should you spend your time? And does anyone actually click through to listen?

In this episode, I answer a listener question about how to choose the right platform to promote your podcast and what really matters when it comes to using social media to grow your audience.

Spoiler: There is no magic platform. But there is a smarter way to approach it.

What you’ll learn

• Why the “best” platform doesn’t exist (and what to focus on instead)
• How to choose the right platform for you and your audience
• What to consider if you’re starting from scratch
• Why doing less on social media is often better than trying to be everywhere
• The importance of using trackable links
• How platform features (like TikTok’s lack of clickable links) impact podcast growth
• Why audience awareness often matters more than direct clicks
• Where new platforms like Substack Notes might fit into your strategy
• Why engagement trumps posting volume and how to make it manageable

EPISODE CREDITS:

Host: Rachel Corbett

Editing Assistance: Josh Newth

LINKS & OTHER IMPORTANT STUFF:

Find out how to work with me here

Download my free podcasting guide

Check out my online podcasting course, PodSchool

Click here to submit a question to the show

Email me: [email protected]

Follow me: Instagram, Facebook, X, LinkedIn, YouTube, TikTok or check out my blog or the PodSchool website.

This podcast was recorded on the lands of the Wangal people, of the Eora Nation.

I pay my respects to Elders past and present.