This week I’m answering a question about podcast analytics... how do downloads work, what actually counts as a play, and how much of your audience data is real?

Spoiler: It’s more complicated than it should be.

💡In this episode I cover…

• What podcast downloads really mean
• Whether you can tell how many people really listened to your podcast
• What counts as a “stream” (and why it doesn’t exist)
• How to get better data using Apple & Spotify dashboards
• Why audience growth matters more than round numbers

If you’ve ever wondered what’s really going on behind the scenes of your podcast stats, this one’s for you.

EPISODE CREDITS:

Host: Rachel Corbett

Editing Assistance: Josh Newth

LINKS & OTHER IMPORTANT STUFF:

Download my free podcasting guide

Check out my online podcasting course, PodSchool

Click here to submit a question to the show

Email me: [email protected]

Follow me: Instagram, Facebook, X, LinkedIn, YouTube, TikTok or check out my blog or the PodSchool website.

This podcast was recorded on the lands of the Wangal people, of the Eora Nation.

I pay my respects to Elders past and present.