As her blog name suggests, Emily Schuman - aka "Cupcakes & Cashmere" - is an OG millennial influencer with a seemingly perfect life, perfect house, perfect family, and enough snark-worthy moments to warrant a dedicated subreddit.

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Approximate Timestamps:

0:00 - Intro

09:00 - Initial Thoughts & Feelings

11:00- Who is Emily Schuman, AKA Cupcakes and Cashmere? Overview & Early Life

20:00 - Rise of Cupcakes and Cashmere (with Major Milestones) 2008 to Present 

36:00 - Controversies - Exclusionary Sizing (2015), Ex-Employee Alina Saga, Diversity and Racism (2020), Content Authenticity (ongoing), Brand Direction and Ownership (2023), 

1:00:00 - Personal Life - Relationship, Parenting Critiques, Trips to Japan

1:11:00 - Final Thoughts and Wrap-Up

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