Lindsey Carter built an Instagram-viral athleisure brand from the ground up — and has made some very public missteps along the way. 

Thank you to our sponsors!

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Friday 6/12/2026 New York City

Sunday 6/14/2026 Chicago

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FULL LINKS:

Tour - https://www.x1entertainment.com/snarkbait 

Patreon - https://www.patreon.com/snarkbaitpod 

Full video up on YouTube - https://www.youtube.com/@snarkbaitpod 

Snark Bait Instagram - https://www.instagram.com/snarkbaitpod/ 

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Sophie’s Instagram - https://www.instagram.com/soph_ross/ 

Substack https://substack.com/@snarkbaitpod 

Approximate Timestamps:

00:00 Intro and Initial Thoughts

13:17 Background/Overview

18:53 Career Overview

19:50 Set Active: Building the Brand

31:46 Ad Break

33:11 Ownership/funding Drama

38:46 Flagship retail locations

40:50 Revenue

42:29 Manufacturing

44:44 Controversies

55:57 Pinkwashing scandal

01:01:56 Super SET Scandal

01:05:23 Glassdoor Reviews

01:20:52 Final Thoughts & Wrap up

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