Things are getting spooky in marketing this week, and Jay Schwedelson is here to break down what’s worth your attention. From Microsoft revealing exactly how AI tools evaluate your website to the surprising email subject lines that actually boost Halloween engagement (no, not the pumpkin), Jay shares what’s working, what’s weird, and what to avoid—plus a quick detour into brain-melting AI video apps and some questionable Netflix choices.

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Best Moments:

(00:45) Why Microsoft’s AI content guidelines actually matter for your website

(01:30) The simple Q&A format that helps AI (and people) understand your site faster

(03:30) How B2B brands can tap into Halloween without looking ridiculous

(04:45) The top three Halloween emojis that outperform the pumpkin

(05:15) One preheader emoji trick that lifts open rates instantly

(06:45) YouTube’s wild new AI feature that lets you rewrite video endings

(07:15) Jay’s unfiltered take on OpenAI’s Sora 2 app and the “brain snot” era of content

(08:00) The Netflix show too disturbing for Jay to finish

(09:10) Why the Amanda Knox Hulu series is unexpectedly binge-worthy

(09:45) Final call for free seats at the Guru Conference

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